NH Website Development and Design Firm Specializing in Inbound Marketing
The Holiday Shopping Season Is Here! The holidays are here and we just finished our latest round of Black Friday / Cyber Monday promotions with some of our e-commerce clients. We help all our clients plan out their strategies and budgets month to... Keep Reading: FirstTracks Marketing Team Crushed Black Friday / Cyber Monday
Really That Important? Is having your website responsive for mobile devices really that important? Or is it just a nice-to-have bone-throwing exercise for your customers? While sitting by the fire this past weekend with a millennial professional,... Keep Reading: Going Mobile, Make it Easy for Your Customers to Connect with You
Who’s Talking About You and What Are They Saying? When discussing marketing and brand strategy with clients we usually get around to discussing the integration of several social media tactics and sometimes we get the “Oh no I don’t... Keep Reading: Avoid all this Social Media Stuff?
Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even... Keep Reading: Added Pinterest to Your Website Yet?
Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like... Keep Reading: Brand Plan Consultation
I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the "of's" of marketing in businesses today. The Of's being perceptions of /need of/cost of etc. and what they found was, drum roll please.... Keep Reading: I’m NOT in Sales!
In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck... Keep Reading: Newsletters, They Still Work
Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a... Keep Reading: Building a better hospital website with WordPress CMS
Check out this really interesting information graphic that was posted just recently that visually describes how social media spending has been distributed in 2010. Some very compelling and interesting figures that we think will open some eyes and... Keep Reading: Social Media Marketing Spending Report Breakdown
Last night was an exciting evening in the State of New Hampshire (Portsmouth to be more precise) as the first ever Social Media Club NH meeting was held. Roughly 170 people attended the event looking to connect, network and listen to the challenges... Keep Reading: Social Media Club NH Recap
“Ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.” – Brian Halligan CEO of Hubspot This is one of lines from... Keep Reading: Inbound Marketing Book Review
Scorbit was looking to modernize the way pinball is played, scored, and tracked. Their platform consists of three parts: Smartphone app Scorbitron hardware that is hooked up to pinball machines Billing platform that controls access to the other... Keep Reading: Pinball Wizards! Using WooCommerce Subscriptions to manage new pinball tracking technology.
2020 has been interesting and exciting for e-commerce marketers so far. The COVID-19 pandemic certainly has changed all our lives and brought many challenges for businesses. It’s forced all of us at FirstTracks, who are still working from home, to... Keep Reading: A Busy Summer for the FirstTracks Team!
