Managed Marketing Programs that Deliver Results

Managed Marketing Programs that deliver results

Marketing Programs that Deliver Results

Need to get more customers and leads for your business to grow? Partner with our team to simplify your process. We will help you figure out the best mix of channels and tools to produce real trackable results to help your business thrive.

FirstTracks Marketing Experts

Marketing experts period.

Your business is up and running, and you have been growing your leads and revenue, but you know you can do better. How do you get there? How do you reach the right customers at the right time? What tools and channels should you use? How much should you spend? What should it cost you to acquire and retain those customers? Our team has over 10 years of experience building campaign strategies that deliver results. We know what technology and tools fit together best and will show you exactly what you are getting for the efforts being put in to help you reach your goals.

We specialize in conversion centric programs that produce results

Want to increase your sales? Want to increase your leads for your business? Our team has the experience and expertise to make sure your marketing program investment produces results you can count on. Read on below to learn more about the key elements that make up our managed client partner programs.

Content Strategy Content / Strategy and Promotions

Landing pages, blog posts, new products, promotions – our team can help you manage everything. We will help you plan out your entire year quarter by quarter to make sure you take advantage of relevant holidays and events. This will ensure you are communicating the right messages to your customers at the right time to get the most out of your website content.

Search Engine Optimzation Search Engine Optimization

Is your business on the front page of Google? What search terms does your business rank for? Is that improving or declining over time? Is your site optimized for the ever-changing search engine algorithms? SEO is never done, and close monitoring and optimization is key to staying in the graces of search engines. Our team has the tools to both monitor and provide recommendations to improve overall search ranking.

Email Marketing Email Marketing & Automation

We work on dozens of emails for our clients every week. We make them jazzy with the help of our in-house designers, brainstorm subject lines and test different performance strategies. But what impresses our clients most is the long term data-driven strategy behind each pretty little attention-grabbing email. From growing subscriber databases, setting up key automations, and customizing communications to nurture customers along their journey – our team of email experts strives to simplify company communications while making them most impactful. Learn more

Paid Search Paid Advertising

Trying to stand out and grab attention in today’s busy world is challenging! You’ve got to find a way to break through the noise and make sure your product and company is seen. Most of our ecommerce and lead generation customers know they have to pay to play. We manage paid advertising for ecommerce and lead generation customers across many channels including Google Ads, Microsoft Ads and Facebook / Instagram. Learn More

Design and Copy Creative Design & Copy

Let’s be straight – appearances matter. Our talented designers and copywriters ensure your business shines and gets the positive attention you need to grow. Whether it be an email, landing page, video, logo or an entire integrated multi-channel campaign – we have creative specialists experienced with user interface best practices, brand standards and channel specific trends and requirements. We are a clever bunch fueled by making you look good (and plenty of caffeine).

Tracking & Analysis

Our dreams include snippets from Google Analytics charts. Our team is driven by numbers! We find comfort in the fact that data doesn’t lie, and while we may have differing opinions, there is one source of truth that we hold king – and that is data. Our clients receive customized dashboards so that they are able to monitor key performance indicators for their business. Sales, ad spend and performance, website traffic and more is at your fingertips. Our clients receive incremental reporting, regular meetings and larger reviews.

Our partner program plans grow with your business.

We work with businesses big and small and can create a plan to best suit your needs.

 

Start

You know you need to reach more customers but aren’t sure how to get started .

Monthly starting at
$2.5K/mo
Reach More Customers
Website Support
Monthly Updates
True
Marketing & Communications
Paid Advertising Management
1 channel
Email Campaigns
1 per month
Email Automations
optional
SMS Campaigns
optional
SEO Reporting + Recommendations
quarterly
SEO Optimization
direction provided
Performance Analysis & Tracking
Grow Analytics Dashboard
True
Sales Performance + Projections
True
Program Review + Recommendations
annual
Project Management
Strategy and Planning Meetings
1-hour per month
Dedicated Project Manager
True
Web-Based Project Management
True

Grow

You don’t feel like your current marketing efforts are getting the results you need.

Monthly starting at
$5k/mo
Get the Right Results
Website Support
Monthly Updates
True
Content Edits
True
Development Improvements
True
Marketing & Communications
Paid Advertising Management
2 channels
Email Campaigns
2 per month
Email Automations
optional
SMS Campaigns
optional
SEO Reporting + Recommendations
quarterly
SEO Optimization
quarterly
Content Curation
2 blogs or landing pages per month
Content Calendar
True
Performance Analysis & Tracking
Grow Analytics Dashboard
True
Sales Performance + Projections
True
PPC Data Tracking
True
Program Review + Recommendations
annual + semi-annual
Project Management
Strategy and Planning Meetings
2 one hour meetings
Dedicated Project Manager
True
Web-Based Project Management
True
Creative Services
Copywriting
True
Graphic Design
True

Scale

You are a larger established organization looking to grow aggressively.

Monthly starting at
$10K/mo
Grow Aggressively
Website Support
Monthly Updates
True
Content Edits
True
Development Improvements
True
Marketing & Communications
Paid Advertising Management
3 or more channels
Email Campaigns
weekly promotional campaigns
Email Automations
4+ flows
SMS Campaigns
4+ campaigns
SEO Reporting + Recommendations
Monthly
SEO Optimization
True
Content Curation
True
Content Calendar
True
Performance Analysis & Tracking
Grow Analytics Dashboard
True
Sales Performance + Projections
True
PPC Data Tracking
True
Program Review + Recommendations
annual, semi-annual & quarterly
Project Management
Strategy and Planning Meetings
1-hour weekly
Dedicated Project Manager
True
Web-Based Project Management
True
Creative Services
Copywriting
True
Graphic Design
True
Start

You know you need to reach more customers but aren’t sure how to get started .

Monthly starting at
$2.5K
Reach More Customers
Grow

You don’t feel like your current marketing efforts are getting the results you need.

Monthly starting at
$5k
Get the Right Results
Scale

You are a larger established organization looking to grow aggressively.

Monthly starting at
$10K
Grow Aggressively
Website Support
Monthly Updates True True True
Content Edits True True
Development Improvements True True
Marketing & Communications
Paid Advertising Management 1 channel 2 channels 3 or more channels
Email Campaigns 1 per month 2 per month weekly promotional campaigns
Email Automations optional optional 4+ flows
SMS Campaigns optional optional 4+ campaigns
SEO Reporting + Recommendations quarterly quarterly Monthly
SEO Optimization direction provided quarterly True
Content Curation 2 blogs or landing pages per month True
Content Calendar True True
Performance Analysis & Tracking
Grow Analytics Dashboard True True True
Sales Performance + Projections True True True
PPC Data Tracking True True
Program Review + Recommendations annual annual + semi-annual annual, semi-annual & quarterly
Project Management
Strategy and Planning Meetings 1-hour per month 2 one hour meetings 1-hour weekly
Dedicated Project Manager True True True
Web-Based Project Management True True True
Creative Services
Copywriting True True
Graphic Design True True
Learn More Reach More Customers Get the Right Results Grow Aggressively

Not sure what plan to choose?

Lets have a conversation and see what plan fits your business strategy.

Frequently Asked Questions

Are all plans customizable?

Yes. The plan outlines above are outline starting points. No two businesses are the same, so the marketing mix is fit specific to your needs and goals based on a budget that makes the most sense for you.

What’s the minimum length of agreement?

Six months is the shortest commitment we can make of these programs.

Can I sign up for more than 6 months?

Of course you can, if you sign on for an annual agreement you will save 10% off your annual cost with us.

What paid advertising channels do you work with?

Most commonly we are working with Google Ads, Microsoft Ads and Facebook Ads. The mix of how those exactly fit together is different for every client. Our team is certified experts in all platforms.

What is included in my monthly updates to my WordPress website?

Our team (assuming you are hosted on WP Engine) first creates a fresh copy of your website on staging and then runs all your plugin, theme and WordPress core updates and then test all your systems end to end to make sure everything works properly after those updates. If everything checks out we will then reach out to schedule a time to run all of those same updates on your live environment. We then test everything again on your live environment and then notify you when complete and everything checks out.

Why Klaviyo?

We love Klaviyo, especially if you are doing e-commerce. Their database tracking for email campaign performance is second to none and the integration with WordPress and WooCommerce is easy to setup and super reliable. Not to mention the awesome automation features and built in pop up tools and SMS capability gives you lots of ways to continue to grow and test your audience communications.

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