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Our Top Takeaways from INBOUND 2018
This September the FirstTracks Marketing Team attended INBOUND 2018, an enormous annual marketing summit designed to inspire and educated hundred of thousands who are passionate about marketing, selling and delighting consumers. Keep Reading: Our Top Takeaways from INBOUND 2018
INBOUND 2018 Top 10 Takeaways from Day 1
Top 10 INBOUND 2018 Day 1 Thoughts & Takeaways: Day 1 at INBOUND 2018 was a whirlwind of information. The day started with a long traffic filled drive into Boston, but I managed to find my way, get a parking spot and not miss any of my sessions... Keep Reading: INBOUND 2018 Top 10 Takeaways from Day 1
Marketing Certifications: Sorting through the “fluff”
What Makes Marketing Certifications Standout? It seems like every software or platform today has its own certification or “degree” for its users to earn. But what does it mean for marketing companies that boast these certifications as credentials?... Keep Reading: Marketing Certifications: Sorting through the “fluff”
Start Investing in Google Shopping
Looking for opportunities to attract more online business? Google Shopping (formerly known as product listing ads) has become an increasingly popular paid channel to entice shoppers. Text ads once dominated the paid search space, but now marketers... Keep Reading: Start Investing in Google Shopping
Updates Coming to Google Ads
Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads
Understanding The Language of Marketing Automation | A Free PDF
Download our free PDF for a thorough walk-through of modern automation terms, complete with explanations and examples. This guide will help you not only understand the components of marketing automation, but also will help you and your agency... Keep Reading: Understanding The Language of Marketing Automation | A Free PDF
Does Your Annual Report Deliver the Goods?
Annual reports have evolved over the years. FirstTracks has become an expert in this evolution. We just added another Lamplighter Gold Award for outstanding publication. Our recent Lamplighter Gold Award winner, titled Looking Forward with Enhanced... Keep Reading: Does Your Annual Report Deliver the Goods?
SharpSpring Updates and Improvements
SharpSpring continues to evolve its automated marketing platform with significant updates and improvements. New GDPR-compliance tools and better functionality to Visual Workflow, Smart Mail, and social calendars are just the beginning. Don't miss out... Keep Reading: SharpSpring Updates and Improvements
GDPR Security Requirements – What You Need to Know for Your E-commerce Website
Getting Ready for GDPR Security Requirements An important new online security compliance deadline is coming up—the GDPR (General Data Protection Regulation). The FirstTracks Marketing development team has been researching GDPR security requirements... Keep Reading: GDPR Security Requirements – What You Need to Know for Your E-commerce Website
Get Smart with Abandoned Carts
Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts
