According to the Urban Dictionary and to many of us here at FirstTracks, “Gare Bear” is a term of endearment — for a really nice guy named Gary. “A Gare Bear is always pleasant to be around and enjoys light-hearted conversation,” UD says. Well, we... Keep Reading: Gare Bear Gets Married
WordCamp Boston 2017 Is in the Books Many of the staff here at FirstTracks have been attending Boston WordCamp since the first year back in 2011. Since then our company and our team has grown. We have even given presentations at the event in 2013 and... Keep Reading: WordCamp Boston 2017 Thoughts & Takeways
Are you remarketing? If not, you should be. Remarketing, also known as “retargeting” is more than another re-purposed marketing buzzword. Remarketing is the method of following up with website users around the web through digital... Keep Reading: Remarketing Strategies Drive More Conversions
FirstTracks Marketing Group won two awards at the recent Lamplighter Awards held by NESHCO in Providence, RI. FirstTracks was among the 58 New England health care and advertising agencies recognized at the awards. We won a Gold for Best Website... Keep Reading: FirstTracks Wins Gold and Silver at Lamplighter Awards!
Our team and skill sets are growing & improving We finished 2016 by consolidating all company activities in our Concord, NH headquarters. As our busy year drew to a close we began looking for new talent to match our strong growth. The changes... Keep Reading: FirstTracks Team is Growing
The Holiday Shopping Season Is Here! The holidays are here and we just finished our latest round of Black Friday / Cyber Monday promotions with some of our e-commerce clients. We help all our clients plan out their strategies and budgets month to... Keep Reading: FirstTracks Marketing Team Crushed Black Friday / Cyber Monday
Another AdWords update just in time for the holidays! Google has made another update to a new ad extension that many advertisers are still just getting into their accounts. Price extensions! Price extensions showcase a business’ individual... Keep Reading: Price Extensions Get a New Look In Google AdWords
AdWords Affiliate Location Extensions Rolling Out Digital advertisers are now seeing new ad extensions in their AdWords accounts for “Affiliate Locations.” These new affiliate ad extensions seem to have come at just the right time, before... Keep Reading: Using New Affiliate Ad Extensions in Google AdWords
Scrambling for fixes or just standard build procedures that are putting your business in jeopardy? Keep Reading: Is Your E-commerce Developer Letting You Down?
Developing a Brand & Marketing Strategy for a New Walk-In Care Clinic FirstTracks Marketing Group recently won a Gold Lamplighter Award from the New England Society of Healthcare Innovators (NESHCo) at its annual awards ceremony. The Lamplighters... Keep Reading: Gold Lamplighter Award from the New England Society of Healthcare Innovators
You might be doing your AdWords ad groups all wrong. Here’s some insight on creating a better account structure. When new advertisers start looking into AdWords, they are often unsure how the keywords they picked will work with their ads. Questions... Keep Reading: Single Keyword AdWords Ad Groups, Is It Worth It?
We are surrounded by brand names and their accompanying logos and logo design. Some have been around for ages, some are relative newcomers to the world of brands. Your company name and logo help identify your business, organization, or product. Think... Keep Reading: Logo Design: How does your branding or logo stack up?