Website Design, Development and Maintenance Services

Website Development Services at FirstTracks Marketing

Website Development that Delivers Results

Looking to take your e-commerce website sales and or lead generation results to the next level? Our team of experts knows how to design and build sites that will help you reach your goals.

Website Development Experts

WordPress / WooCommerce Experts

We live and breathe WordPress and WooCommerce every day. You have an idea and a goal to achieve our team can build the solution to help you meet it. We want to learn everything about your business goals and challenges so we can help you find the best way to solve those challenges. We can help you design and build a new WordPress theme, custom plugins, API integrations and complete e-commerce systems. For over 13 years we have worked with all kinds of businesses and helped them all grow and thrive online with the solutions we have developed for them.

We design, develop and launch the perfect website for your business

Our team has been designing, developing and launching websites for over 13 years. We have an exception amount of experience with WordPress and WooCommerce. Weather you are looking to convert leads for your business or direct sales to grow your e-commerce business. Our developers have the experience to make sure your site is built the right way the first time. Read more about the key elements that make up our development project process.

Discovery & Planning

We start with a series of meetings to develop an outline of what you want to create from a functionality standpoint. We discuss your organization, learning everything we can about what your needs and goals are for your new website. Gaining a more intimate understanding of your communication priorities helps us develop a more effective site plan.

Design & User Experience

Designing your new website starts with greyscale wireframes that we design mobile first. Our goal is to focus first on the organization, balance and user experience of your new site. Our wireframes feature light interactivity and can be previewed on all working device sizes. This provides you a tactile feel for how everything is going to look and function on your website. Once we have these critical components we move into the graphic design process where we incorporate photography, color and texture to pull everything together into a finished product. Our designs are all done down to the pixel spec and are the blueprints provided to our developers making sure the finished product matches the design plan perfectly.

Website Development

From vision to launch, our team of developers will craft your website from the designs that have been created for you. We build everything using best practices and a solid framework from the ground up. No pre-made “canned” themes here, because we build everything specifically for you and your customers with the goal of having a website that will convert your visitors into sales, and scale with your business.

E-commerce Development

There are multiple moving parts to an e-commerce platform, and it’s hard to be an expert in each one of them. Let our team’s experience guide you through the process of setting up your product configuration, payment processor, shipping configuration, fulfillment system, sales tax, coupons, email notifications, shipment tracking, cart abandonment, and much more. We also have extensive skills with subscription products & membership programs.

Support & Maintenance

Not only do we build awesome websites, we also help to keep them awesome. Just like your car needs regular oil changes, websites also need regular maintenance and updates. Leave all the headaches to our team, and we’ll make sure everything stays performing in tip top shape. Need training or support? We’ve got you covered. Our team is just an email, chat, or phone call away.

Development that fits your budget.

Our development team can handle website projects of all sizes and complexity.

 

Growing

Best for small businesses looking for a quick design refresh or e-commerce stores that are just getting started

Projects start at
$8k
Increase Sales
Website Setup
Product Migration & Setup
up to 500 SKUs
Customer Data Migration
up to 2500
WP Engine Hosting Setup
Shared
Project Management
Discovery & Planning
True
Strategic Roadmap Goal Planning
True
Dedicated Project Manager
True
Creative
Sitemap Planning
True
Graphic Design
Key layouts based on starter theme
Photography
Optional
Copywriting
Client Provided
Development
Theme Framework
Starter Theme
Complex Products
Optional
Memberships / Subscriptions
Optional
Bookings
Optional
Event Tickets
Optional
System Testing
True

Let’s Scale

For mid sized businesses looking to overhaul their online presence, improve lead generation and increase e-commerce sales

Projects start at
$20k
Grow Efficiently
Website Setup
Product Migration & Setup
up to 5,000 SKUs
Customer Data Migration
up to 10,000 SKUs
WP Engine Hosting Setup
Shared or Dedicated
Project Management
Discovery & Planning
True
Strategic Roadmap Goal Planning
True
Dedicated Project Manager
True
Live & recorded system training
True
Creative
Sitemap Planning
True
Wireframe Design
True
Graphic Design
True
Photography
Optional
Copywriting
Optional
Development
Theme Framework
Custom
Complex Products
True
Memberships / Subscriptions
True
Bookings
True
Event Tickets
True
Filtering & Search Customization
True
Admin Experience Customization
Optional
ERP System Integration
Optional
System Testing
True

Enterprise

For larger businesses looking to scale their operations and dramatically increase leads and sales

Projects start at
$40k
Scale the right way
Website Setup
Product Migration & Setup
5,000 SKUs +
Customer Data Migration
10,000+
WP Engine Hosting Setup
Dedicated
Project Management
Discovery & Planning
True
Strategic Roadmap Goal Planning
True
Dedicated Project Manager
True
Live & recorded system training
True
Creative
Sitemap Planning
True
Wireframe Design
True
Graphic Design
True
Photography
True
Copywriting
True
Development
Theme Framework
Custom
Complex Products
True
Memberships / Subscriptions
True
Bookings
True
Event Tickets
True
Filtering & Search Customization
True
Admin Experience Customization
True
ERP System Integration
True
System Testing
True
Growing

Best for small businesses looking for a quick design refresh or e-commerce stores that are just getting started

Projects start at
$8k
Increase Sales
Let’s Scale

For mid sized businesses looking to overhaul their online presence, improve lead generation and increase e-commerce sales

Projects start at
$20k
Grow Efficiently
Enterprise

For larger businesses looking to scale their operations and dramatically increase leads and sales

Projects start at
$40k
Scale the right way
Website Setup
Product Migration & Setup up to 500 SKUs up to 5,000 SKUs 5,000 SKUs +
Customer Data Migration up to 2500 up to 10,000 SKUs 10,000+
WP Engine Hosting Setup Shared Shared or Dedicated Dedicated
Project Management
Discovery & Planning True True True
Strategic Roadmap Goal Planning True True True
Dedicated Project Manager True True True
Live & recorded system training True True
Creative
Sitemap Planning True True True
Wireframe Design True True
Graphic Design Key layouts based on starter theme True True
Photography Optional Optional True
Copywriting Client Provided Optional True
Development
Theme Framework Starter Theme Custom Custom
Complex Products Optional True True
Memberships / Subscriptions Optional True True
Bookings Optional True True
Event Tickets Optional True True
Filtering & Search Customization True True
Admin Experience Customization Optional True
ERP System Integration Optional True
System Testing True True True
Learn More Increase Sales Grow Efficiently Scale the right way

Not sure what project size to choose?

Lets have a conversation and see what plan fits your business strategy.

Frequently Asked Questions

Are all plans customizable?

Yes, the options outlined above are general guidelines of how we generally figure our where we are starting our projects from. There are of course many other factors that we dig into once we start the process of planning the design and eventual implementation of your project.

Can you handle custom API development?

Yes, absolutely. Custom API development is a common component to almost any growth or scale level project for us. Your website needs to be able to interface with the other key components effectively that make up your sales process. That could be any number of different systems from CRM’s to shipping programs to email marketing platforms. Custom API development isn’t always needed but it’s nice to have the option when you run into a new system that doesn’t already have a native integration ready to go for you.

Do you develop in anything besides WordPress?

As far as website CMS platforms go, no. Our development team is well versed at all the core technologies that make up WordPress: PHP, Javascript, HTML5, CSS, MySQL.

How long does a typical website project take?

This really depends on how large and or complex the project is, but in general most full website redesign, rebuild and relaunch projects take our team about 5 months to complete. The general breakdown is 2 months for the planning and design process and 3 months for the development, migration, testing and launch process.

What e-commerce platforms have you migrated people from into WooCommerce?

We have had experience working with Shopify, Magento, Big Commerce, Ecwid, Prestashop, and many others. The important thing to keep in mind here is that our team has had years of experience working with the different setups for product and customer data. You can be sure we will be able to get your data moved over correctly so that there will be no history loss in your transition over to WooCommerce.

How often should I be updating my WordPress core and extensions?

We recommend that you run all your website updates at least once a month, especially if you are doing any e-commerce. It’s very important to maintain your code quality and security as well as your site performance and deliverability.

We're proud of our work

Discover some of our favorite projects that we’ve created.

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