Logo Collage

Logo Design: How does your branding or logo stack up?

We are surrounded by brand names and their accompanying logos and logo design. Some have been around for ages, some are relative newcomers to the world of brands. Your company name and logo help identify your business, organization, or product. Think... Keep Reading: Logo Design: How does your branding or logo stack up?

Streak CRM for GMAIL

Manage Your Prospects Smarter Using Streak CRM with MailChimp & Gmail

At FirstTracks our goal is to make our clients lives easier so they can focus on the most important parts of their business. Recently, our client, Curly Girl Design, was spending too much time keeping track of potential clients and where they were in... Keep Reading: Manage Your Prospects Smarter Using Streak CRM with MailChimp & Gmail

Google Adwords Certified

FirstTracks Just Added Google & Bing Adwords Certifications

The digital world is constantly changing. So, of course, our team is constantly working at staying up to date! We do everything we can to ensure we are on the cutting edge and able to provide clients with the best services possible. Philip Antonelli,... Keep Reading: FirstTracks Just Added Google & Bing Adwords Certifications

Ask Why about Your Business

Asking the All-Important “Why” About Your Business

When the call comes to do potential work for a new client we start with “Why.” It’s not the only question but a good place to start. “Why” gets the business and those usually charged with communications to open up. We... Keep Reading: Asking the All-Important “Why” About Your Business

How to Make eCommerce Easy for Your Customers

So where's the EASY shopping now? It's online and it's booming. According to a recent Goldman Sach's report, eCommerce sales will grow in excess of 17 percent annually for the next three years. What's a business to do? Keep Reading: How to Make eCommerce Easy for Your Customers

Staples Making Ecommerce Easy

Making Ecommerce Easy. A Look at Staples

Big announcement this week “Staples to Close 225 Stores”. Lots of hand wringing about jobs, economic indicators and a changing business landscape. Ron Sargent, CEO, spoke about “reinventing” Staples. Nice to see a business... Keep Reading: Making Ecommerce Easy. A Look at Staples

Brand Recognition: What’s Your Story?

“If anything, our brand is almost all about storytelling.” I came across this from Doug Wood, President of Tommy Bahama. A reputable company with good brand recognition. We’ve all heard of them and we know what they do. But why?... Keep Reading: Brand Recognition: What’s Your Story?

Added Pinterest to Your Website Yet?

Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even... Keep Reading: Added Pinterest to Your Website Yet?

Amazon: On Line Outta Line. Where is the Brand Plan Control?

Is this where the Brand Plan says we should be? Amazon is planning on going all brick and mortar on us in a west coast test market. I think an oh so overused word applies here, REALLY!? As a brand planner I’d like to think that someone at this... Keep Reading: Amazon: On Line Outta Line. Where is the Brand Plan Control?

Brand Plan Consultation

Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like... Keep Reading: Brand Plan Consultation

I’m NOT in Sales!

I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the "of's" of marketing in businesses today. The Of's being perceptions of /need of/cost of etc. and what they found was, drum roll please.... Keep Reading: I’m NOT in Sales!

Newsletters, They Still Work

In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck... Keep Reading: Newsletters, They Still Work

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Inspiration & Ideas

FirstTracks Marketing is now a Premiere Databox Partner

FirstTracks Marketing is now a Databox Premier Partner

Tracking the performance of your website and marketing programs just got easier. The FirstTracks Marketing team runs dynamic multi-channel marketing programs for an array of clients. Our clients’ businesses each have unique goals and priorities... Keep Reading: FirstTracks Marketing is now a Databox Premier Partner

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FirstTracks Marketing Premiere Databox Partner
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