Added Pinterest to Your Website Yet?

Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even... Keep Reading: Added Pinterest to Your Website Yet?

Amazon: On Line Outta Line. Where is the Brand Plan Control?

Is this where the Brand Plan says we should be? Amazon is planning on going all brick and mortar on us in a west coast test market. I think an oh so overused word applies here, REALLY!? As a brand planner I’d like to think that someone at this... Keep Reading: Amazon: On Line Outta Line. Where is the Brand Plan Control?

Brand Plan Consultation

Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like... Keep Reading: Brand Plan Consultation

I’m NOT in Sales!

I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the "of's" of marketing in businesses today. The Of's being perceptions of /need of/cost of etc. and what they found was, drum roll please.... Keep Reading: I’m NOT in Sales!

Newsletters, They Still Work

In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck... Keep Reading: Newsletters, They Still Work

How Twitter Can Work for Assisted Living Facilities

The Twitter network is massive and millions of people use it every day to do research, get answers, connect with friends and monitor information. Here is a practical example of how I used Twitter for customer service. And how you could be using it to... Keep Reading: How Twitter Can Work for Assisted Living Facilities

3 Quick Tips: Start Learning More About Your Hospital Online

We work with quite a few health care  organizations some of which are local hospitals in NH. One common theme I have noticed in my dealings with these hospitals is that they all are ignoring a massive wealth of information from the traffic their... Keep Reading: 3 Quick Tips: Start Learning More About Your Hospital Online

At an Assisted Living Facility, Who’s Your Customer?

For assisted living facilities the selling process is complex, to say the least. The business of an assisted living facility is simple on one hand; keep the beds full, watch expenses and provide excellent service(s). But oh the selling process.... Keep Reading: At an Assisted Living Facility, Who’s Your Customer?

Grow Your Hospital’s Business with a Seminar Series

Unlike years ago, today’s healthcare consumers are much more savvy and are playing an increasingly active role in the selection of their healthcare providers, including specialists. Hospitals need to be proactive in relationship building with their... Keep Reading: Grow Your Hospital’s Business with a Seminar Series

Practical Social Media Marketing Ideas for Hospitals

It’s no secret that Social Media is here and here to stay. Hospitals face unique challenges and risks when it comes to social media, mostly having to do with privacy control and potential HIPPA violations. Social media outlets are where a very... Keep Reading: Practical Social Media Marketing Ideas for Hospitals

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