Tracking the performance of your website and marketing programs just got easier. The FirstTracks Marketing team runs dynamic multi-channel marketing programs for an array of clients. Our clients’ businesses each have unique goals and priorities... Keep Reading: FirstTracks Marketing is now a Databox Premier Partner
FirstTracks Marketing is Going Gold FirstTracks Marketing started 2021 by becoming a Klaviyo Silver Master Partner, and we are very proud to announce, only six months later, to be named a Klaviyo Gold Master Partner! Why do we continue to choose... Keep Reading: FirstTracks Marketing – Klaviyo Master Gold Partner
What is SEO, and how do you as a business owner make sure you’ve taken all the appropriate steps to optimize your SEO? Search Engine Optimization (SEO) is all about how your website interacts with search engines such as Google, Bing, Yahoo,... Keep Reading: Beginners Guide to SEO For Your Business in 2021
Black Friday / Cyber Monday used to be two huge single days, now Black Friday / Cyber Monday have been extended into practically a whole month of special deals and savings. Keep Reading: Crushing Black Friday / Cyber Monday!
2020 has been interesting and exciting for e-commerce marketers so far. The COVID-19 pandemic certainly has changed all our lives and brought many challenges for businesses. It’s forced all of us at FirstTracks, who are still working from home, to... Keep Reading: A Busy Summer for the FirstTracks Team!
Black Friday / Cyber Monday here we come! This is an exciting time of year for businesses. Black Friday, Cyber Monday and the Christmas buying season are well into full swing. Our team has been busy working with our clients prepping promotional... Keep Reading: Happy and Thankful for Amazing Clients and an Amazing Team.
The team at FirstTracks Marketing agency attended some outstanding events this September! Running an eCommerce-focused marketing and development agency is a constant journey of learning and self-improvement. Technology is always changing along with... Keep Reading: Building a Better Marketing Agency
Email is arguably the most effective marketing channel. It offers measurable results, personalization and targeting, and a high return on investment. How do you manage email campaigns? Keep Reading: Proud Certified MailChimp Agency Partner
Quick eCommerce 2018 Facts & Trends Thanksgiving Day was the fastest growing online sale day of the year with a 28% growth. Largest Black Friday online sales in retail history with $6.22 billion in sales (23% up since last year). Biggest issue... Keep Reading: Black Friday & Cyber Monday Gobble Up Holiday Sales
What Makes Marketing Certifications Standout? It seems like every software or platform today has its own certification or “degree” for its users to earn. But what does it mean for marketing companies that boast these certifications as credentials?... Keep Reading: Marketing Certifications: Sorting through the “fluff”
Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts
The Holiday Shopping Season Is Here! The holidays are here and we just finished our latest round of Black Friday / Cyber Monday promotions with some of our e-commerce clients. We help all our clients plan out their strategies and budgets month to... Keep Reading: FirstTracks Marketing Team Crushed Black Friday / Cyber Monday