2020 has been interesting and exciting for e-commerce marketers so far. The COVID-19 pandemic certainly has changed all our lives and brought many challenges for businesses. It’s forced all of us at FirstTracks, who are still working from home, to... Keep Reading: A Busy Summer for the FirstTracks Team!
Black Friday / Cyber Monday here we come! This is an exciting time of year for businesses. Black Friday, Cyber Monday and the Christmas buying season are well into full swing. Our team has been busy working with our clients prepping promotional... Keep Reading: Happy and Thankful for Amazing Clients and an Amazing Team.
The team at FirstTracks Marketing agency attended some outstanding events this September! Running an eCommerce-focused marketing and development agency is a constant journey of learning and self-improvement. Technology is always changing along with... Keep Reading: Building a Better Marketing Agency
Email is arguably the most effective marketing channel. It offers measurable results, personalization and targeting, and a high return on investment. How do you manage email campaigns? Keep Reading: Proud Certified MailChimp Agency Partner
Quick eCommerce 2018 Facts & Trends Thanksgiving Day was the fastest growing online sale day of the year with a 28% growth. Largest Black Friday online sales in retail history with $6.22 billion in sales (23% up since last year). Biggest issue... Keep Reading: Black Friday & Cyber Monday Gobble Up Holiday Sales
What Makes Marketing Certifications Standout? It seems like every software or platform today has its own certification or “degree” for its users to earn. But what does it mean for marketing companies that boast these certifications as credentials?... Keep Reading: Marketing Certifications: Sorting through the “fluff”
Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts
The Holiday Shopping Season Is Here! The holidays are here and we just finished our latest round of Black Friday / Cyber Monday promotions with some of our e-commerce clients. We help all our clients plan out their strategies and budgets month to... Keep Reading: FirstTracks Marketing Team Crushed Black Friday / Cyber Monday
We are surrounded by brand names and their accompanying logos and logo design. Some have been around for ages, some are relative newcomers to the world of brands. Your company name and logo help identify your business, organization, or product. Think... Keep Reading: Logo Design: How does your branding or logo stack up?
At FirstTracks our goal is to make our clients lives easier so they can focus on the most important parts of their business. Recently, our client, Curly Girl Design, was spending too much time keeping track of potential clients and where they were in... Keep Reading: Manage Your Prospects Smarter Using Streak CRM with MailChimp & Gmail
The digital world is constantly changing. So, of course, our team is constantly working at staying up to date! We do everything we can to ensure we are on the cutting edge and able to provide clients with the best services possible. Philip Antonelli,... Keep Reading: FirstTracks Just Added Google & Bing Adwords Certifications
When the call comes to do potential work for a new client we start with “Why.” It’s not the only question but a good place to start. “Why” gets the business and those usually charged with communications to open up. We... Keep Reading: Asking the All-Important “Why” About Your Business