Abandoned Cart Solutions

Get Smart with Abandoned Carts

Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts

FirstTracks Marketing Year in Review 2017

Quick Look Back at FirstTracks Marketing 2017 & What’s on Tap for 2018

WOW what a year 2017 was, and what an amazing start the FirstTracks Marketing team is off to for 2018. We have been off to a fast a furious start this year, evidenced by the fact that it’s almost the end of February and I am just getting around... Keep Reading: Quick Look Back at FirstTracks Marketing 2017 & What’s on Tap for 2018

FirstTracks Marketing Crushing Black Friday / Cyber Monday

FirstTracks Marketing Team Crushed Black Friday / Cyber Monday

The Holiday Shopping Season Is Here! The holidays are here and we just finished our latest round of Black Friday / Cyber Monday promotions with some of our e-commerce clients. We help all our clients plan out their strategies and budgets month to... Keep Reading: FirstTracks Marketing Team Crushed Black Friday / Cyber Monday

Streak CRM for GMAIL

Manage Your Prospects Smarter Using Streak CRM with MailChimp & Gmail

At FirstTracks our goal is to make our clients lives easier so they can focus on the most important parts of their business. Recently, our client, Curly Girl Design, was spending too much time keeping track of potential clients and where they were in... Keep Reading: Manage Your Prospects Smarter Using Streak CRM with MailChimp & Gmail

Please be Quiet

I like listening and that’s interesting coming from someone who also loves to talk. Still working on the listening thing and being in a profession (marketing & business strategy) that has more than it’s share of talkers, I can say we... Keep Reading: Please be Quiet

Added Pinterest to Your Website Yet?

Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even... Keep Reading: Added Pinterest to Your Website Yet?

Brand Plan Consultation

Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like... Keep Reading: Brand Plan Consultation

Assisted Living Facilities: Find your Voice

For assisted living homes, independent living facilities and nursing homes, effectively marketing your business can be difficult. When reliance on word-of-mouth is all you’ve got the stream of potential residents can run dry quickly. Granted,... Keep Reading: Assisted Living Facilities: Find your Voice

Customer Service, Find the Emotion.

The Temkin Group just published its list of top customer service companies based on a Functional, Accessible and Emotional criteria. Amazon came out on top and interestingly Apple came out 79th! The industry is a buzzin with comments Keep Reading: Customer Service, Find the Emotion.

“Marketing Works”

We received an email from a client today full of thank yous and atta boys along with the comment in bold, “Marketing Works”. We all love applause but what really got me was the last thing she said. “we have added 3 new... Keep Reading: “Marketing Works”

How Twitter Can Work for Assisted Living Facilities

The Twitter network is massive and millions of people use it every day to do research, get answers, connect with friends and monitor information. Here is a practical example of how I used Twitter for customer service. And how you could be using it to... Keep Reading: How Twitter Can Work for Assisted Living Facilities

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Inspiration & Ideas

Google shopping advertising agency

Start Investing in Google Shopping

Looking for opportunities to attract more online business? Google Shopping (formerly known as product listing ads) has become an increasingly popular paid channel to entice shoppers. Text ads once dominated the paid search space, but now marketers... Keep Reading: Start Investing in Google Shopping

Updates Coming to Google Ads

Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads

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