Tracking the performance of your website and marketing programs just got easier.
The FirstTracks Marketing team runs dynamic multi-channel marketing programs for an array of clients. Our clients’ businesses each have unique goals and priorities and that is why there are key data points that are different for each and every business we work with. This all makes sense but certainly add some complexity when reporting metrics.
Prior to our partnership with Databox, we spent a lot of time manually collecting all of that data for weekly client presentations and meetings. The data has always been paramount. Databox now allows us to spend more time analyzing and less time tallying up figures from different platforms. It connects with all the channels and programs we run for our clients and centralizes reporting. Transparency and efficiency are both very important to our process.
Databox is a smarter way for us to track data
Databox is a platform that allows us to connect external platforms together. With this tool we can easily generate custom databoards for our clients that create unique combined views of key tracking metrics.
Key metrics we use often (but by no means are limited to):
- Paid Advertising Channels Spend
- Net Revenue
- Return on Ad Spend (ROAS)
- Overall Traffic Contribution
- Cost Per Lead (CPL)
Better still, Databox databoards are fully customizable and date ranges can be changed as needed in real time. This makes it easy for our clients to see at any given time how things are performing. Below is a quick sample board that shows Google Analytics traffic and conversion data. Normally you would have to pull up at least six different views in Google Analytics to get this same data. We are nerds for reporting, but there is no doubt that this is very cool and convenient.
Data is all about accuracy and accessibility
Another outstanding feature of Databox databoards is how accessible they are. All reports are shareable via a link. We can easily hyperlink to the real time view for presentations, embed in web pages, and even access from our mobile phones. No matter where you are, you can view your website and marketing channel performance. It looks pretty slick, right?
Databox offers a customizable home dashboard with key metrics and goals that we customize for every client. Below is a sample of one of our client’s goals and metrics overview month to date. Please note: Date ranges are easily toggled from month to date, previous month, or year to date. This makes it easy to see how a website is tracking on all key performance indicators at a moments notice.
Can you tell we are pretty excited about this platform?
We are so proud to announce that we are now officially Premier Databox Partners! This means the FirstTracks team has proven our skills and abilities in utilizing the platform. FirstTracks provides exceptional service, expert level support and reporting customization for our clients. Databox is an incredibly flexible platform, and also offers a full developer API to boot. We have already built a custom integration for Mavenlink – our project management software. This integration tracks the time our team members spend on specific projects and tasks in custom boards. This allows us to see what it takes to run all the programs, websites, and projects for our clients. Very cool stuff.
Take control of your marketing data
When should you start monitoring your key performance metrics? The time is now! Wouldn’t you like a quick and easy way to see how your e-commerce or lead generation efforts are performing? If this sounds like it’s too good to be true, we promise it’s not. We would love to show you how quick and easy it is to set all this up. Our team of marketing and design experts thrive on helping business achieve growth and success. Getting started is easy, all it takes is a conversation. Call us at 603-924-1978 or fill out this short online form. We can’t wait to meet you and learn about your business.
