Newsletter

Is the Printed Newsletter Dead?

In the ever-expanding world of digital media, the printed paper can be seen as “old-school” and irrelevant. But is there a time and place for this old standby? Can there still be a case made for the printed word? In an article by Dale W. Hutchings,... Keep Reading: Is the Printed Newsletter Dead?

Where does your digital footprint go?

Where Does Your Digital Footprint Go?

I still run up against a deep misunderstanding of how the web can truly impact sales. I’m not talking about a graphically pleasing website or an easy check out system. I mean, how does one’s participation in digital marketing make the... Keep Reading: Where Does Your Digital Footprint Go?

Brand Recognition: What’s Your Story?

“If anything, our brand is almost all about storytelling.” I came across this from Doug Wood, President of Tommy Bahama. A reputable company with good brand recognition. We’ve all heard of them and we know what they do. But why?... Keep Reading: Brand Recognition: What’s Your Story?

Amazon: On Line Outta Line. Where is the Brand Plan Control?

Is this where the Brand Plan says we should be? Amazon is planning on going all brick and mortar on us in a west coast test market. I think an oh so overused word applies here, REALLY!? As a brand planner I’d like to think that someone at this... Keep Reading: Amazon: On Line Outta Line. Where is the Brand Plan Control?

I’m NOT in Sales!

I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the "of's" of marketing in businesses today. The Of's being perceptions of /need of/cost of etc. and what they found was, drum roll please.... Keep Reading: I’m NOT in Sales!

Customer Service, Find the Emotion.

The Temkin Group just published its list of top customer service companies based on a Functional, Accessible and Emotional criteria. Amazon came out on top and interestingly Apple came out 79th! The industry is a buzzin with comments Keep Reading: Customer Service, Find the Emotion.

Align Your Hospital Marketing Strategy

A hospital's view from the inside looking out can be very different than the community's view in. A hospital sees itself providing essential health services and so much more. Millions of $ in free care, free programs for seniors, teens, kids, moms... Keep Reading: Align Your Hospital Marketing Strategy

Let's Join Forces!

Have a project you would like to discuss? We’re ready when you are.

Get In Touch

×

Say Hi! We're Friendly

Have a project to discuss? Reach out. We’d love to talk.

  • This field is for validation purposes and should be left unchanged.

Inspiration & Ideas

Our Certifications

Verified WooExpert
Bing Partner
SharpSpring Marketing Automation Certified Partner
WP Engine Advanced Agency Partner