Newsletter

Is the Printed Newsletter Dead?

In the ever-expanding world of digital media, the printed paper can be seen as “old-school” and irrelevant. But is there a time and place for this old standby? Can there still be a case made for the printed word? In an article by Dale W. Hutchings,... Keep Reading: Is the Printed Newsletter Dead?

Where does your digital footprint go?

Where Does Your Digital Footprint Go?

I still run up against a deep misunderstanding of how the web can truly impact sales. I’m not talking about a graphically pleasing website or an easy check out system. I mean, how does one’s participation in digital marketing make the... Keep Reading: Where Does Your Digital Footprint Go?

Brand Recognition: What’s Your Story?

“If anything, our brand is almost all about storytelling.” I came across this from Doug Wood, President of Tommy Bahama. A reputable company with good brand recognition. We’ve all heard of them and we know what they do. But why?... Keep Reading: Brand Recognition: What’s Your Story?

Amazon: On Line Outta Line. Where is the Brand Plan Control?

Is this where the Brand Plan says we should be? Amazon is planning on going all brick and mortar on us in a west coast test market. I think an oh so overused word applies here, REALLY!? As a brand planner I’d like to think that someone at this... Keep Reading: Amazon: On Line Outta Line. Where is the Brand Plan Control?

I’m NOT in Sales!

I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the "of's" of marketing in businesses today. The Of's being perceptions of /need of/cost of etc. and what they found was, drum roll please.... Keep Reading: I’m NOT in Sales!

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Inspiration & Ideas

FirstTracks Marketing Team

Happy and Thankful for Amazing Clients and an Amazing Team.

Black Friday / Cyber Monday here we come! This is an exciting time of year for businesses. Black Friday, Cyber Monday and the Christmas buying season are well into full swing. Our team has been busy working with our clients prepping promotional... Keep Reading: Happy and Thankful for Amazing Clients and an Amazing Team.

FirstTracks Marketing Agency Celebrates 10th Anniversary

Celebrating FirstTracks Marketing Agency’s 10th Anniversary!

Ten years of digital agency life in the books. It’s going to be near impossible for this post not to be full of cliches. That first decade went by in the blink of an eye. When FirstTracks first opened its doors back in October 2009 we knew we... Keep Reading: Celebrating FirstTracks Marketing Agency’s 10th Anniversary!

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