Solidifying Key Leadership at FirstTracks Marketing

Growth and Advancement from Within

We’re really proud of our team here at FirstTracks, and are thrilled to recognize a team member who regularly goes above and beyond: Jess Falkenham. For the last five years, Jess has been providing our clients with the support and measured successes that they need to grow their businesses. 

Jess Falkenham joined FirstTracks Marketing in the spring of 2016 when we hired her away from her position as marketing information manager at Omni Hotels and Resorts at Bretton Woods in the White Mountains of northern New Hampshire. Jess had all the skills FirstTracks needed — she managed websites, social media channels, e-commerce platforms and also wrote marketing content. She maintained brand standards, managed strategic marketing projects, campaigns and strategic partnerships.

Jess is an avid skier and outdoor enthusiast, so we weren’t sure if she could be tempted to join our team of marketers and designers packed into an old police station in Concord NH. Not to mention the job was almost two hours away from the mountains she loves so dearly. Fortunately for us she saw something in our team that convinced her to take the leap of faith and join our growing business. 

FirstTracks Marketing Clients and Team are Thriving

Jess was an immediate hit. She formed great relationships with clients as well as the FirstTracks crew of developers, designers, and marketers. Jess continues to excel — much to the delight and bottom line of our e-commerce clients. Jess and her team of five full-time in-house marketing professionals currently support a diverse line-up of product categories: including Annalee Dolls, Curly Girl Designs, HVAC equipment from Boston AirControls, diesel engines from Foley Engines, western jewelry from Hyo Silver, and much more. Coupled with an in-house web development team and FirstTracks has a winning combination of talents to serve virtually any organization or business.

It is because of all this hard work and amazing success that we are excited to have the opportunity to promote Jess to Director of Marketing. Jess will take a higher-level position and lead in the ongoing growth of FirstTracks’ e-commerce marketing business services for years to come. Congratulations, Jess! 

Jess, her husband Ryan, and their black lab, Summit, live close by the FirstTracks offices in Pembroke. In their spare time, they enjoy the outdoors, boating, skiing, and hiking.

About FirstTracks Marketing

FirstTracks was formed in October 2009 and continues to grow and serve the ever-changing marketing needs of our many diversified clients. We are committed, passionate, and driven to help our clients achieve their goals. If you’re serious about realizing positive growth in your business or organization, give us a call at 603-924-1978 or fill out our short contact form.

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