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Getting started with e-commerce
Boston Aircontrols was looking for a complete overhaul of their online presence. They have been in business in Burlington MA for over 25 years and up until 2019 had been selling product and growing sales in a very traditional fashion. Realizing they could reach more buyers online the owner of Boston Aircontrols decided it was time to take his vast array of HVAC components online for direct sale. However it was the sheer starting magnitude of product that he wanted to launch with (upwards of 10,000 SKUs) that was primary challenge. Our team helped Boston Aircontrols completely redesign their website to be e-commerce centric and efficiently built out their new massive catalog via imports to assemble all the necessary product and catalog data with minimal manual labor.
Kicking Marketing into High Gear
Just having a new e-commerce website is great and all, but how do you get customers to find your website and buy if you have never done anything like this before? With an integrated online marketing strategy that’s how! Our team put together a comprehensive plan to kick off online advertising with Google, Bing and Facebook in addition to email marketing automation and ongoing campaign strategies using Klaviyo to aggressively build out their buying audience for the site. Their goal for 2020 is to sell at least $250,000 in parts online, we are happy to report that as of the end of September they are only about $10,000 away from reaching that goal in just eight full months of operation this year! We are excited to see how much we can crush that goal by the end of 2020.
Fresh, New, and Fast Responsive Website Design
The previous Boston Aircontrols website was a small digital brochure with a basic contact form that didn’t do a good job branding the business or showing the quality or capability of their services and experience. Our goal in designing our their new website was to make sure it was clean, professional, light and fast. With the amount of SKUs they were looking to start with vast expansion beyond that amount is all but an inevitability as they plan to add new brands on in the future.
The FirstTracks team got to work planning, designing, building, and implementing a whole new theme framework for the Boston Aircontrols website. This new design features a much lighter, sleeker, and professional tone. Since launching in February 2020, the results have been fantastic. $230,000 in sales so far this year and counting. Overall site sessions are up 675%, average session duration is up 100% and lead conversions are up 560%!
Another Happy Client!
After launching the new site the owner of Boston Air Controls left me this un-prompted message on my office phone about what he thought of the site and how he felt working with the team here at FirstTracks Marketing. Give it a listen:
– Henry Torres, Owner, Boston Aircontrols