This week I (Interactive Director – Matthew Nelson) gave a quick 30 minute presentation up at this month’s New England Adobe User’s Group about why I use Fireworks for the majority of my website design and mock up work. Now we all... Keep Reading: Top 10 Reasons Why I Use Fireworks for Website Design instead of Photoshop
Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like... Keep Reading: Brand Plan Consultation
In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck... Keep Reading: Newsletters, They Still Work
Today, I (Matthew T Nelson – Interactive Media Director here at FirstTracks Marketing Group) will be giving a presentation at NEAUG (stands for New England Adobe Users Group) on how to set up and use Child Themes for WordPress. My talk will... Keep Reading: WordPress Child Theme Set Up & Use
What does a powerful community connection mean? In the world of marketing and communication it's a measure of how quick and agile you can be in responding to and communicating with your direct and extended community. Can you post information to your... Keep Reading: How Powerful is your Hospital’s Community Connection?
Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings.... Keep Reading: 2Toms Sales Soar in First Two Months!
The way that online marketing is evolving these days, the tools and means for anyone to market online now exist. I was inspired this week after my regular visit with my family to our farm co-op in Stoddard NH. During the summer we visit the farm... Keep Reading: Social Marketing Ideas for NH Farmers
OK, so we built our site as one of our first projects when we started our business. Being in the web development business we thought that just maybe that might be important. We proofread till we were cross eyed and happily launch our new WordPress website. Keep Reading: Turning mistakes into gold
In my previous business life I lived in the world of manufacturing just as industries were moving to Asia. In my industry the manufacturing was first in the US, then Korea which had the right raw materials and labor costs, then in an instant it all... Keep Reading: Want to be the wet baby?
Going to the dentist is NOT one of my favorite things to do. Today was my scheduled 6 month check up and as I sat in the chair this got me thinking about many of the companies regularly see online that tend to handle their website content and... Keep Reading: Website suffering visibility decay?