NH Website Development and Design Firm Specializing in Inbound Marketing
WordCamp Boston 2017 Is in the Books Many of the staff here at FirstTracks have been attending Boston WordCamp since the first year back in 2011. Since then our company and our team has grown. We have even given presentations at the event in 2013 and... Keep Reading: WordCamp Boston 2017 Thoughts & Takeways
Google is changing the rules again When you are the elephant of the search world you get to make the rules. Google is obviously that elephant. They released a new mobile ranking algorithm on April 21. Though some are referring to this as Mobilegeddon... Keep Reading: Is Your Site Mobile Friendly?
Really That Important? Is having your website responsive for mobile devices really that important? Or is it just a nice-to-have bone-throwing exercise for your customers? While sitting by the fire this past weekend with a millennial professional,... Keep Reading: Going Mobile, Make it Easy for Your Customers to Connect with You
So where's the EASY shopping now? It's online and it's booming. According to a recent Goldman Sach's report, eCommerce sales will grow in excess of 17 percent annually for the next three years. What's a business to do? Keep Reading: How to Make eCommerce Easy for Your Customers
Ecommerce is serious business. It's complicated and stressful at times but it's also very exciting and interesting. The best thing you can do for yourself and your store is to have a great framework and system behind your products. That way you can... Keep Reading: Top 5 Must-Have Items to Launch Your E-commerce Website
As FirstTracks Marketing continues to grow along with our diverse grouping of ecommerce clients I thought it would be fun this morning to take a step back and put some numbers to what we have accomplished with the platforms we have built for our... Keep Reading: FirstTracks Marketing WooCommerce Client Websites Are Crushing It!
I’ve managed three different WordPress websites in my marketing career, and now I get to play around in my fourth, the FirstTracks website. I’ve never built a website myself and I’ve always hired professionals. Each site was built for me... Keep Reading: The Not-So-Easy Ease of WordPress Websites
You need website help, but who do you call? How do you know you’re speaking to the real deal? Lately, it seems like we’ve been doing a lot of WordPress janitorial work (cleaning up other developer’s messes!). Hiring a website... Keep Reading: 5 Keys to Knowing Your WordPress Website Developer Knows Their Stuff
What is an Affiliated Woothemes Wooworker? Becoming an affiliated wooworker means that Woothemes has recognized all of the great Woothemes WordPress website theme customization and design work we have put together over the past two years. We are... Keep Reading: It’s Official, FirstTracks is now an Affiliated Woothemes Wooworker!
My job here at FirstTracks Marketing presents me with the opportunity to build WordPress and Joomla CMS websites for many diverse clients in industries such as Education, Assisted Living, Health Care, High Tech, and many more. But want to know the... Keep Reading: 4 Quick Tips and Must Have Tools For New CMS Users
For every single website we create using WordPress we have a set suite of plugins that we always use. Since we started developing with WordPress over 3 years ago there have been lots of plugins that we tested and used in our site and our... Keep Reading: Top 10 Must Have WordPress Plugins You Can’t Live Without
This week I (Interactive Director – Matthew Nelson) gave a quick 30 minute presentation up at this month’s New England Adobe User’s Group about why I use Fireworks for the majority of my website design and mock up work. Now we all... Keep Reading: Top 10 Reasons Why I Use Fireworks for Website Design instead of Photoshop
Looking for opportunities to attract more online business? Google Shopping (formerly known as product listing ads) has become an increasingly popular paid channel to entice shoppers. Text ads once dominated the paid search space, but now marketers... Keep Reading: Start Investing in Google Shopping
Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads
