Marketing Automation

Transform the way you do business!

Do you know who just filled out an inquiry form on your website? Are you following up with that individual as they move their way through a purchase decision? Can you segment messaging and content based on a prospect’s behavior or demographics to engage them more personally? Do you know which prospects are really hot leads that are ready to buy? It is this type of questioning that drives clients to our marketing automation services. Marketing automation is a powerful and flexible tool for effectively monitoring, nurturing and scaling your inbound lead generation. The FirstTracks Marketing team customizes and builds strategic workflow programs, lead scoring and CRM integrations personalized to your needs, goals and challenges.

Cut Thru the Noise with Personalized Messaging

“Hi Gary, we saw you were interested in this {super sparkly pony}. We have a special savings offer just for you.” As a sales and lead nurturing tactic, it’s hard to deny that a specific, dynamic and personalized message won’t far outperform a blanketed {ponies on sale} email. The reality is that consumers are 4X more likely to respond to email content that has been personalized. As a tracked lead we are able to trigger this email based on how many visits to particular page or product.. Gary receives this specific behavior-based email, his name boldly in the subject line featuring a product he’s been admiring, and most likely opens it eagerly! That’s the power of tailoring consumer experiences, messaging and sales proposition directly to the individual. Marketing automation is what allows you to deliver the right content to the right person at the right time, converting more leads to sales.

Know Which Leads Are Most Qualified

SharpSpring offers much more than automation capabilities. At its core, SharpSpring is a sales and marketing management platform that can track and monitor online and offline leads. Our marketing automation clients can track exactly where a contact has traveled through a website, score their engagement, and automatically serve them relevant and targeted content based on their behavior. As more leads are acquired, it can be overwhelming to track of which to prioritize and potentially have a salesperson follow-up with directly. SharpSpring offers lead scoring which allows us to rank and monitor prospects based on their interactions. Working closely with our marketing automation clients we help them customize a scale representing the perceived value of a prospect. We can even customize notifications so that other team members are aware of a potential hot lead or of a leads’ activities.

Ready to bring your marketing efforts to the next level?

Let’s discuss marketing automation and how it can enhance the efficiency of how you do business! SharpSpring is a flexible and affordable solution that can dramatically increase your efficiency. We would be happy to setup a demo, fill out our form or give us a call at 603-924-1978 to get started!