Inbound Marketing Specialist
Marketing Automation

Drive leads and generate sales with the utmost efficiency.

Marketing Automation

Marketing Automation

Transform the way you do business!

Do you know who just filled out an inquiry form on your website? Are you following up with that individual as they move their way through a purchase decision? Can you segment messaging and content based on a prospect’s behavior or demographics to engage them more personally? Do you know which prospects are really hot leads that are ready to buy? It is this type of questioning that drives clients to our marketing automation services. Marketing automation is a powerful and flexible tool for effectively monitoring, nurturing and scaling your inbound lead generation. The FirstTracks Marketing team customizes and builds strategic workflow programs, lead scoring and CRM integrations personalized to your needs, goals and challenges.

LET’S CHAT MARKETING AUTOMATION!
SharpSpring Marketing Automation Certified Partner

Industry Leading Software

FirstTracks Marketing is a proud SharpSpring Certified Silver Partner. What does being a Certified Silver Partner mean exactly? It means that the team at FirstTracks Marketing has completed their agency certification tests successfully and more importantly it means we actually have active clients using the software that we have helped setup and continue to support. Our team knows SharpSpring and Marketing Automation and can help you take your email marketing to the next level. SharpSpring offers powerful automation capabilities and suite of digital tools that empowers the clients we work with to drive more leads and convert more leads to sales. Best of all, as far as marketing automation solutions go, SharpSpring is very affordable and easy to integrate.

Cut Thru the Noise with Personalized Messaging

“Hi Gary, we saw you were interested in this {super sparkly pony}. We have a special savings offer just for you.” As a sales and lead nurturing tactic, it’s hard to deny that a specific, dynamic and personalized message won’t far outperform a blanketed {ponies on sale} email. The reality is that consumers are 4X more likely to respond to email content that has been personalized. As a tracked lead we are able to trigger this email based on how many visits to particular page or product.. Gary receives this specific behavior-based email, his name boldly in the subject line featuring a product he’s been admiring, and most likely opens it eagerly! That’s the power of tailoring consumer experiences, messaging and sales proposition directly to the individual. Marketing automation is what allows you to deliver the right content to the right person at the right time, converting more leads to sales.

Know Which Leads Are Most Qualified

SharpSpring offers much more than automation capabilities. At its core, SharpSpring is a sales and marketing management platform that can track and monitor online and offline leads. Our marketing automation clients can track exactly where a contact has traveled through a website, score their engagement, and automatically serve them relevant and targeted content based on their behavior. As more leads are acquired, it can be overwhelming to track of which to prioritize and potentially have a salesperson follow-up with directly. SharpSpring offers lead scoring which allows us to rank and monitor prospects based on their interactions. Working closely with our marketing automation clients we help them customize a scale representing the perceived value of a prospect. We can even customize notifications so that other team members are aware of a potential hot lead or of a leads’ activities.

Ready to bring your marketing efforts to the next level?

Let’s discuss marketing automation and how it can enhance the efficiency of how you do business! SharpSpring is a flexible and affordable solution that can dramatically increase your efficiency. We would be happy to setup a demo, fill out our form or give us a call at 603-924-1978 to get started!


Download our Marketing Automation PDF

It’s Time to Get ‘In the Know’

FirstTracks Ultimate Guide to Marketing Automation Terminology! Download our “Ultimate Guide to Marketing Automation Technology.” It will help you understand what marketers are saying. No more having to remember the difference between CRM, CPL, CMS, CPA, and CTAs, just to name a few.

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Marketing Automation Blog Posts

Marketing Automation PDF

Understanding The Language of Marketing Automation | A Free PDF

Download our free PDF for a thorough walk-through of modern automation terms, complete with explanations and examples. This guide will help you not only understand the components of marketing automation, but also will help you and your agency... Keep Reading: Understanding The Language of Marketing Automation | A Free PDF

Monitor Changes to your Marketing latform

SharpSpring Updates and Improvements

SharpSpring continues to evolve its automated marketing platform with significant updates and improvements. New GDPR-compliance tools and better functionality to Visual Workflow, Smart Mail, and social calendars are just the beginning. Don't miss out... Keep Reading: SharpSpring Updates and Improvements

Abandoned Cart Solutions

Get Smart with Abandoned Carts

Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts

Marketing Automation with SharpSpring

Marketing Automation Services: Now Silver Certified in SharpSpring

FirstTracks Marketing Is Silver Certified! Just recently our team became silver-level certified with industry-leading marketing automation provider SharpSpring. So what does that mean exactly? Well, for starters, it means that we have successfully... Keep Reading: Marketing Automation Services: Now Silver Certified in SharpSpring

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Inspiration & Ideas

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Start Investing in Google Shopping

Looking for opportunities to attract more online business? Google Shopping (formerly known as product listing ads) has become an increasingly popular paid channel to entice shoppers. Text ads once dominated the paid search space, but now marketers... Keep Reading: Start Investing in Google Shopping

Updates Coming to Google Ads

Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads

Our Certifications

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SharpSpring Marketing Automation Certified Partner
WP Engine Advanced Agency Partner