2018 was quite a year for the crew at FirstTracks Marketing! As we head into our 10th year of operation in 2019, we wanted to share a quick recap of some important moments as well as a preview of what’s to come for our team and our clients in 2019. Keep Reading: Quick 2018 Year in Review
Quick eCommerce 2018 Facts & Trends Thanksgiving Day was the fastest growing online sale day of the year with a 28% growth. Largest Black Friday online sales in retail history with $6.22 billion in sales (23% up since last year). Biggest issue... Keep Reading: Black Friday & Cyber Monday Gobble Up Holiday Sales
What Makes Marketing Certifications Standout? It seems like every software or platform today has its own certification or “degree” for its users to earn. But what does it mean for marketing companies that boast these certifications as credentials?... Keep Reading: Marketing Certifications: Sorting through the “fluff”
Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts
Day 2 Quick Recap and Final Thoughts on WooCommerce Conference 2017 Well, that went by quick. This was FirstTracks Marketing’s third trip to WooCommerce Conference. We can 100 percent confirm that the WooCommerce team definitely upped its game... Keep Reading: WooCommerce Conference 2017 Day 2 Recap and Final Summary
WordCamp Boston 2017 Is in the Books Many of the staff here at FirstTracks have been attending Boston WordCamp since the first year back in 2011. Since then our company and our team has grown. We have even given presentations at the event in 2013 and... Keep Reading: WordCamp Boston 2017 Thoughts & Takeways
Our team and skill sets are growing & improving We finished 2016 by consolidating all company activities in our Concord, NH headquarters. As our busy year drew to a close we began looking for new talent to match our strong growth. The changes... Keep Reading: FirstTracks Team is Growing
Better later than never right? Here is a quick recap of notes from WooCommerce Conference 2016 Day 2 the afternoon sessions. Lots of great tidbits of information here, take a quick scan through we are sure you will walk away with at least a few a ha... Keep Reading: WooCommerce Conference Day Two Afternoon Recap
Ready for WooCommerce Conference Day Two! Day two got off to a slow start for Matt because he forgot his conference badge at the hotel. He ended up getting some extra exercise before making it over to the WooCommerce Conference morning session block.... Keep Reading: WooCommerce Conference 2016 Morning Recap Day Two
Black Friday / Cyber Monday used to be two huge single days, now Black Friday / Cyber Monday have been extended into practically a whole month of special deals and savings. Keep Reading: Crushing Black Friday / Cyber Monday!