GDPR Security Requirements Update

GDPR Security Requirements – What You Need to Know for Your E-commerce Website

Getting Ready for GDPR Security Requirements An important new online security compliance deadline is coming up—the GDPR (General Data Protection Regulation). The FirstTracks Marketing development team has been researching GDPR security requirements... Keep Reading: GDPR Security Requirements – What You Need to Know for Your E-commerce Website

Abandoned Cart Solutions

Get Smart with Abandoned Carts

Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts

FirstTracks Marketing Year in Review 2017

Quick Look Back at FirstTracks Marketing 2017 & What’s on Tap for 2018

WOW what a year 2017 was, and what an amazing start the FirstTracks Marketing team is off to for 2018. We have been off to a fast a furious start this year, evidenced by the fact that it’s almost the end of February and I am just getting around... Keep Reading: Quick Look Back at FirstTracks Marketing 2017 & What’s on Tap for 2018

WooCommerce Conference Day 2

WooCommerce Conference 2017 Day 2 Recap and Final Summary

Day 2 Quick Recap and Final Thoughts on WooCommerce Conference 2017 Well, that went by quick. This was FirstTracks Marketing’s third trip to WooCommerce Conference. We can 100 percent confirm that the WooCommerce team definitely upped its game... Keep Reading: WooCommerce Conference 2017 Day 2 Recap and Final Summary

Wordcamp Boston

WordCamp Boston 2017 Thoughts & Takeways

WordCamp Boston 2017 Is in the Books Many of the staff here at FirstTracks have been attending Boston WordCamp since the first year back in 2011. Since then our company and our team has grown. We have even given presentations at the event in 2013 and... Keep Reading: WordCamp Boston 2017 Thoughts & Takeways

Remarketing Strategies for Online Businesses

FirstTracks Team is Growing

Our team and skill sets are growing & improving We finished 2016 by consolidating all company activities in our Concord, NH headquarters.  As our busy year drew to a close we began looking for new talent to match our strong growth. The changes... Keep Reading: FirstTracks Team is Growing

WooCommerce Conference Day 2

WooCommerce Conference Day Two Afternoon Recap

Better later than never right? Here is a quick recap of notes from WooCommerce Conference 2016 Day 2 the afternoon sessions. Lots of great tidbits of information here, take a quick scan through we are sure you will walk away with at least a few a ha... Keep Reading: WooCommerce Conference Day Two Afternoon Recap

WooCommerce Conference 2016 Day 2 AM

WooCommerce Conference 2016 Morning Recap Day Two

Ready for WooCommerce Conference Day Two! Day two got off to a slow start for Matt because he forgot his conference badge at the hotel. He ended up getting some extra exercise before making it over to the WooCommerce Conference morning session block.... Keep Reading: WooCommerce Conference 2016 Morning Recap Day Two

WooCommerce Conference

WooCommerce Conference 2016 Day One Afternoon Recap

Some Thoughts and Insights from the Early Afternoon WooCommerce Conference Sessions Day One. The early afternoon 2016 WooCommerce Conference sessions featured great common sense ideas and reminders from a few different presenters. I’ve gathered... Keep Reading: WooCommerce Conference 2016 Day One Afternoon Recap

WooCommerce Conference

WooCommerce Conference 2016 Day One Morning Recap

We Made It to Austin and the 2016 WooCommerce Conference! The opening WooCommerce Conference keynote with Matt Mullenweg was very interesting. Here are some key points and stats from his talk on the state of Woo and WordPress: 1 in 4 websites now run... Keep Reading: WooCommerce Conference 2016 Day One Morning Recap

WooCommerce Expert

FirstTracks Marketing Is Now an Official WooCommerce Expert

Big news at FirstTracks Marketing. We are very excited to announce we are now a Silver Level WooExpert. We are now certified WooThemes and WooCommerce development experts! As of this writing there are only 15 companies in the entire world approved... Keep Reading: FirstTracks Marketing Is Now an Official WooCommerce Expert

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Inspiration & Ideas

Google shopping advertising agency

Start Investing in Google Shopping

Looking for opportunities to attract more online business? Google Shopping (formerly known as product listing ads) has become an increasingly popular paid channel to entice shoppers. Text ads once dominated the paid search space, but now marketers... Keep Reading: Start Investing in Google Shopping

Updates Coming to Google Ads

Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads

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