How Voice Search is Changing SEO

Voice Search: The Next Wave of SEO

Voice-prompted searches continue to gain ground with the internet. Ever since voice- activated assistants such as Siri, Cortana, and Alexa came to be, searches performed by voice commands have surged. By 2020, it’s projected that voice search will... Keep Reading: Voice Search: The Next Wave of SEO

Is Your Site Mobile Friendly?

Is Your Site Mobile Friendly?

Google is changing the rules again When you are the elephant of the search world you get to make the rules. Google is obviously that elephant. They released a new mobile ranking algorithm on April 21. Though some are referring to this as Mobilegeddon... Keep Reading: Is Your Site Mobile Friendly?

4 Quick Tips and Must Have Tools For New CMS Users

My job here at FirstTracks Marketing presents me with the opportunity to build WordPress and Joomla CMS websites for many diverse clients in industries such as Education, Assisted Living, Health Care, High Tech, and many more. But want to know the... Keep Reading: 4 Quick Tips and Must Have Tools For New CMS Users

Added Pinterest to Your Website Yet?

Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even... Keep Reading: Added Pinterest to Your Website Yet?

I’m NOT in Sales!

I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the "of's" of marketing in businesses today. The Of's being perceptions of /need of/cost of etc. and what they found was, drum roll please.... Keep Reading: I’m NOT in Sales!

How Joomla is Improving Nashua Community College’s Website

Back in July 2010 we launched a brand new website for Nashua Community College using Joomla. Now that the site has been live for a few months I thought it would be interesting to take a quick peek at some basic traffic metrics from the last three... Keep Reading: How Joomla is Improving Nashua Community College’s Website

2Toms Sales Soar in First Two Months!

Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings.... Keep Reading: 2Toms Sales Soar in First Two Months!

Website suffering visibility decay?

Going to the dentist is NOT one of my favorite things to do. Today was my scheduled 6 month check up and as I sat in the chair this got me thinking about many of the companies regularly see online that tend to handle their website content and... Keep Reading: Website suffering visibility decay?

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Inbound Marketing Specialist

SharpSpring Comes To Boston!

FirstTracks headed to SharpSpring partners event FirstTracks is the first and, currently, only Gold level SharpSpring agency in New England, and we couldn’t pass up the chance to meet other marketers. If you aren’t familiar with SharpSpring, the... Keep Reading: SharpSpring Comes To Boston!

Big Google Ad Changes Coming in 2019

Big Changes Coming to Google Ads

Every year during this annual marketing summit, Google broadcasts new and innovative ways for enhancing the company’s platforms. In 2019, the biggest struggle seems to be how to serve effective ads in an already advertising-heavy digital market. Ads... Keep Reading: Big Changes Coming to Google Ads

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