Facebook Ads are Changing

Facebook Ads are Changing Again, What You Need to Know

Thursday 1/11/18 it was Announced that Facebook Ads will, yet again, update their algorithm. This isn’t anything new to businesses. Facebook has previously made it more difficult for companies to get their organic posts in front of an audience, but... Keep Reading: Facebook Ads are Changing Again, What You Need to Know

First Tracks Marketing PPC Banner

Using New Affiliate Ad Extensions in Google AdWords

AdWords Affiliate Location Extensions Rolling Out Digital advertisers are now seeing new ad extensions in their AdWords accounts for “Affiliate Locations.” These new affiliate ad extensions seem to have come at just the right time, before... Keep Reading: Using New Affiliate Ad Extensions in Google AdWords

AdWords SKAG

Single Keyword AdWords Ad Groups, Is It Worth It?

You might be doing your AdWords ad groups all wrong. Here’s some insight on creating a better account structure. When new advertisers start looking into AdWords, they are often unsure how the keywords they picked will work with their ads. Questions... Keep Reading: Single Keyword AdWords Ad Groups, Is It Worth It?

2016 Adwords Strategy

AdWords Two Months After Google Drops Right-Hand-Side Ads

After a few weeks Google announced the discontinuation the right-rail ads in AdWords search results, what else changed? When the news first came out, many Google AdWords advertisers were preparing for the worst. Would cost per click rise? Would... Keep Reading: AdWords Two Months After Google Drops Right-Hand-Side Ads

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Inspiration & Ideas

GDPR Security Requirements Update

GDPR Security Requirements – What You Need to Know for Your E-commerce Website

Getting Ready for GDPR Security Requirements An important new online security compliance deadline is coming up—the GDPR (General Data Protection Regulation). The FirstTracks Marketing development team has been researching GDPR security requirements... Keep Reading: GDPR Security Requirements – What You Need to Know for Your E-commerce Website

Abandoned Cart Solutions

Get Smart with Abandoned Carts

Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts

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