Remarketing Strategies for Online Businesses

Remarketing Strategies Drive More Conversions

Are you remarketing? If not, you should be. Remarketing, also known as “retargeting” is more than another re-purposed marketing buzzword. Remarketing is the method of following up with website users around the web through digital... Keep Reading: Remarketing Strategies Drive More Conversions

Remarketing Strategies for Online Businesses

FirstTracks Team is Growing

Our team and skill sets are growing & improving We finished 2016 by consolidating all company activities in our Concord, NH headquarters.  As our busy year drew to a close we began looking for new talent to match our strong growth. The changes... Keep Reading: FirstTracks Team is Growing

FirstTracks Marketing Crushing Black Friday / Cyber Monday

FirstTracks Marketing Team Crushed Black Friday / Cyber Monday

The Holiday Shopping Season Is Here! The holidays are here and we just finished our latest round of Black Friday / Cyber Monday promotions with some of our e-commerce clients. We help all our clients plan out their strategies and budgets month to... Keep Reading: FirstTracks Marketing Team Crushed Black Friday / Cyber Monday

Modern Digital Marketing

Price Extensions Get a New Look In Google AdWords

Another AdWords update just in time for the holidays! Google has made another update to a new ad extension that many advertisers are still just getting into their accounts. Price extensions! Price extensions showcase a business’ individual... Keep Reading: Price Extensions Get a New Look In Google AdWords

First Tracks Marketing PPC Banner

Using New Affiliate Ad Extensions in Google AdWords

AdWords Affiliate Location Extensions Rolling Out Digital advertisers are now seeing new ad extensions in their AdWords accounts for “Affiliate Locations.” These new affiliate ad extensions seem to have come at just the right time, before... Keep Reading: Using New Affiliate Ad Extensions in Google AdWords

AdWords SKAG

Single Keyword AdWords Ad Groups, Is It Worth It?

You might be doing your AdWords ad groups all wrong. Here’s some insight on creating a better account structure. When new advertisers start looking into AdWords, they are often unsure how the keywords they picked will work with their ads. Questions... Keep Reading: Single Keyword AdWords Ad Groups, Is It Worth It?

2016 Adwords Strategy

AdWords Two Months After Google Drops Right-Hand-Side Ads

After a few weeks Google announced the discontinuation the right-rail ads in AdWords search results, what else changed? When the news first came out, many Google AdWords advertisers were preparing for the worst. Would cost per click rise? Would... Keep Reading: AdWords Two Months After Google Drops Right-Hand-Side Ads

WooCommerce Conference Day 2

WooCommerce Conference Day Two Afternoon Recap

Better later than never right? Here is a quick recap of notes from WooCommerce Conference 2016 Day 2 the afternoon sessions. Lots of great tidbits of information here, take a quick scan through we are sure you will walk away with at least a few a ha... Keep Reading: WooCommerce Conference Day Two Afternoon Recap

WooCommerce Conference 2016 Day 2 AM

WooCommerce Conference 2016 Morning Recap Day Two

Ready for WooCommerce Conference Day Two! Day two got off to a slow start for Matt because he forgot his conference badge at the hotel. He ended up getting some extra exercise before making it over to the WooCommerce Conference morning session block.... Keep Reading: WooCommerce Conference 2016 Morning Recap Day Two

WooCommerce Conference

WooCommerce Conference 2016 Day One Afternoon Recap

Some Thoughts and Insights from the Early Afternoon WooCommerce Conference Sessions Day One. The early afternoon 2016 WooCommerce Conference sessions featured great common sense ideas and reminders from a few different presenters. I’ve gathered... Keep Reading: WooCommerce Conference 2016 Day One Afternoon Recap

WooCommerce Conference

WooCommerce Conference 2016 Day One Morning Recap

We Made It to Austin and the 2016 WooCommerce Conference! The opening WooCommerce Conference keynote with Matt Mullenweg was very interesting. Here are some key points and stats from his talk on the state of Woo and WordPress: 1 in 4 websites now run... Keep Reading: WooCommerce Conference 2016 Day One Morning Recap

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Inspiration & Ideas

MailChimp Partner

Proud Certified MailChimp Agency Partner

Email is arguably the most effective marketing channel. It offers measurable results, personalization and targeting, and a high return on investment. How do you manage email campaigns? Keep Reading: Proud Certified MailChimp Agency Partner

Inbound Marketing Specialist

SharpSpring Comes To Boston!

FirstTracks headed to SharpSpring partners event FirstTracks is the first and, currently, only Gold level SharpSpring agency in New England, and we couldn’t pass up the chance to meet other marketers. If you aren’t familiar with SharpSpring, the... Keep Reading: SharpSpring Comes To Boston!

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