WooCommerce Conference Day 2

WooCommerce Conference 2017 Day 2 Recap and Final Summary

Day 2 Quick Recap and Final Thoughts on WooCommerce Conference 2017 Well, that went by quick. This was FirstTracks Marketing’s third trip to WooCommerce Conference. We can 100 percent confirm that the WooCommerce team definitely upped its game... Keep Reading: WooCommerce Conference 2017 Day 2 Recap and Final Summary

Marketing Automation with SharpSpring

Marketing Automation Services: Now Silver Certified in SharpSpring

FirstTracks Marketing Is Silver Certified! Just recently our team became silver-level certified with industry-leading marketing automation provider SharpSpring. So what does that mean exactly? Well, for starters, it means that we have successfully... Keep Reading: Marketing Automation Services: Now Silver Certified in SharpSpring

FirstTracks Marketing Is Now an Agency Partner with WP Engine!

Meet Our Official Hosting Partner It’s no secret we build a lot of WordPress websites here at FirstTracks. But once they’re built, they all need to live somewhere. There are lots of choices when it comes to hosting your website. If you... Keep Reading: FirstTracks Marketing Is Now an Agency Partner with WP Engine!

Remarketing Strategies for Online Businesses

Remarketing Strategies Drive More Conversions

Are you remarketing? If not, you should be. Remarketing, also known as “retargeting” is more than another re-purposed marketing buzzword. Remarketing is the method of following up with website users around the web through digital... Keep Reading: Remarketing Strategies Drive More Conversions

Remarketing Strategies for Online Businesses

FirstTracks Team is Growing

Our team and skill sets are growing & improving We finished 2016 by consolidating all company activities in our Concord, NH headquarters.  As our busy year drew to a close we began looking for new talent to match our strong growth. The changes... Keep Reading: FirstTracks Team is Growing

FirstTracks Marketing Crushing Black Friday / Cyber Monday

FirstTracks Marketing Team Crushed Black Friday / Cyber Monday

The Holiday Shopping Season Is Here! The holidays are here and we just finished our latest round of Black Friday / Cyber Monday promotions with some of our e-commerce clients. We help all our clients plan out their strategies and budgets month to... Keep Reading: FirstTracks Marketing Team Crushed Black Friday / Cyber Monday

Modern Digital Marketing

Price Extensions Get a New Look In Google AdWords

Another AdWords update just in time for the holidays! Google has made another update to a new ad extension that many advertisers are still just getting into their accounts. Price extensions! Price extensions showcase a business’ individual... Keep Reading: Price Extensions Get a New Look In Google AdWords

First Tracks Marketing PPC Banner

Using New Affiliate Ad Extensions in Google AdWords

AdWords Affiliate Location Extensions Rolling Out Digital advertisers are now seeing new ad extensions in their AdWords accounts for “Affiliate Locations.” These new affiliate ad extensions seem to have come at just the right time, before... Keep Reading: Using New Affiliate Ad Extensions in Google AdWords

AdWords SKAG

Single Keyword AdWords Ad Groups, Is It Worth It?

You might be doing your AdWords ad groups all wrong. Here’s some insight on creating a better account structure. When new advertisers start looking into AdWords, they are often unsure how the keywords they picked will work with their ads. Questions... Keep Reading: Single Keyword AdWords Ad Groups, Is It Worth It?

2016 Adwords Strategy

AdWords Two Months After Google Drops Right-Hand-Side Ads

After a few weeks Google announced the discontinuation the right-rail ads in AdWords search results, what else changed? When the news first came out, many Google AdWords advertisers were preparing for the worst. Would cost per click rise? Would... Keep Reading: AdWords Two Months After Google Drops Right-Hand-Side Ads

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Inspiration & Ideas

Eight critical business questions about you

8 Critical Questions About Our Business and Yours

Below are 8 questions that were posted almost 10 years ago by Seth Godin, one of my favorite marketing authors. I had originally answered these questions back in early 2010 in a blog post and thought it would be interesting to do it again 10 years... Keep Reading: 8 Critical Questions About Our Business and Yours

eCommerce Website Launches

More E-commerce Websites Launched!

FirstTracks launches three new WordPress / WooCommerce e-commerce websites! It’s been a busy year here at FirstTracks Marketing! As we get ready to hunker down and kill it for our e-commerce clients this holiday season, I wanted to share some... Keep Reading: More E-commerce Websites Launched!

Our Certifications

Verified WooExpert
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Bing Partner
FirstTracks Marketing is New England's First SharpSpring Gold Certified Partner
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WP Engine Advanced Agency Partner
FirstTracks Marketing is a Call Rail Agency Partner