FirstTracks Sponsors a Student in Malawi

As the year and decade comes to a close we can’t help but reflect. It’s always a bit mind-boggling just how fast December 31st sneaks up on us. One fall day we are carving pumpkins, and then turkeys, and before you know it there is snow. But when we... Keep Reading: FirstTracks Sponsors a Student in Malawi

Abandoned Cart Solutions

Get Smart with Abandoned Carts

Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts

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FirstTracks Holiday Gift Guide

Well, if your holiday shopping is complete—you probably don’t work at FirstTracks. But if you’re like many of us, you’re probably still searching for few great holiday gifts or (ahem!) maybe you still need to check off everyone on your... Keep Reading: FirstTracks Holiday Gift Guide

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Inspiration & Ideas

Pinball Scoring Application Billing System

Pinball Wizards! Using WooCommerce Subscriptions to manage new pinball tracking technology.

Scorbit was looking to modernize the way pinball is played, scored, and tracked. Their platform consists of three parts: Smartphone app Scorbitron hardware that is hooked up to pinball machines Billing platform that controls access to the other... Keep Reading: Pinball Wizards! Using WooCommerce Subscriptions to manage new pinball tracking technology.

What has the FirstTracks Marketing Team been up to?

A Busy Summer for the FirstTracks Team!

2020 has been interesting and exciting for e-commerce marketers so far. The COVID-19 pandemic certainly has changed all our lives and brought many challenges for businesses. It’s forced all of us at FirstTracks, who are still working from home, to... Keep Reading: A Busy Summer for the FirstTracks Team!

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