Does Your Annual Report Deliver the Goods?

Annual reports have evolved over the years. FirstTracks has become an expert in this evolution. We just added another Lamplighter Gold Award for outstanding publication. Our recent Lamplighter Gold Award winner, titled Looking Forward with Enhanced... Keep Reading: Does Your Annual Report Deliver the Goods?

Cheshire Medical Center Keene NH Walk In Care

Gold Lamplighter Award from the New England Society of Healthcare Innovators

Developing a Brand & Marketing Strategy for a New Walk-In Care Clinic FirstTracks Marketing Group recently won a Gold Lamplighter Award from the New England Society of Healthcare Innovators (NESHCo) at its annual awards ceremony. The Lamplighters... Keep Reading: Gold Lamplighter Award from the New England Society of Healthcare Innovators

Newsletters, They Still Work

In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck... Keep Reading: Newsletters, They Still Work

Hospitals, What Do You Do?

I know you can operate, deliver a baby, administer chemo, take a picture of my brain, add pace to my heart and replace my knee but what about the rest of the story (thanks Paul Harvey). Does your community really have the full picture? If I'm a... Keep Reading: Hospitals, What Do You Do?

Align Your Hospital Marketing Strategy

A hospital's view from the inside looking out can be very different than the community's view in. A hospital sees itself providing essential health services and so much more. Millions of $ in free care, free programs for seniors, teens, kids, moms... Keep Reading: Align Your Hospital Marketing Strategy

How Powerful is your Hospital’s Community Connection?

What does a powerful community connection mean? In the world of marketing and communication it's a measure of how quick and agile you can be in responding to and communicating with your direct and extended community. Can you post information to your... Keep Reading: How Powerful is your Hospital’s Community Connection?

In House Hospital Posters, What’s the Plan?

Ever been to a busy hospital lobby or department waiting area? We all have, and what are we seeing when we’re there? Many times it’s not something that’s related to why we’re there. The latest local photographer exhibit or... Keep Reading: In House Hospital Posters, What’s the Plan?

3 Quick Tips: Start Learning More About Your Hospital Online

We work with quite a few health care  organizations some of which are local hospitals in NH. One common theme I have noticed in my dealings with these hospitals is that they all are ignoring a massive wealth of information from the traffic their... Keep Reading: 3 Quick Tips: Start Learning More About Your Hospital Online

Grow Your Hospital’s Business with a Seminar Series

Unlike years ago, today’s healthcare consumers are much more savvy and are playing an increasingly active role in the selection of their healthcare providers, including specialists. Hospitals need to be proactive in relationship building with their... Keep Reading: Grow Your Hospital’s Business with a Seminar Series

What’s a Hospitals Reputation Worth?

I take a keen interest in all aspects of marketing, especially health care marketing. I read an article in Strategic Health Care Communications that discussed the marketing, or lack thereof, of a major Chicago hospital. This particular hospital had... Keep Reading: What’s a Hospitals Reputation Worth?

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Marketing Automation PDF

Understanding The Language of Marketing Automation | A Free PDF

Download our free PDF for a thorough walk-through of modern automation terms, complete with explanations and examples. This guide will help you not only understand the components of marketing automation, but also will help you and your agency... Keep Reading: Understanding The Language of Marketing Automation | A Free PDF

Does Your Annual Report Deliver the Goods?

Annual reports have evolved over the years. FirstTracks has become an expert in this evolution. We just added another Lamplighter Gold Award for outstanding publication. Our recent Lamplighter Gold Award winner, titled Looking Forward with Enhanced... Keep Reading: Does Your Annual Report Deliver the Goods?

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