Paid Advertising Management Services
Paid Advertising Services
Navigating Through Digital Marketing Spaces
When it comes to digital marketing there’s no one-size-fits-all plan. Just because one paid channel has been successful for one business does not mean we will see the same outcomes for another business. It’s important to test new approaches on a consistent basis.
Google Ads
Our team specializes in all forms of Google paid advertising. Shopping, text search, video, display and remarketing, you name it. We don’t always use all of them for every client, it’s all about finding the right mix to connect with your customers and prospects and the right time at the right place.
Microsoft Ads
Microsoft ads features many of the same features as Google Ads. Microsoft ads is a nice add on channel to Google because it’s very easy to export what you are doing well in Google straight into Microsoft. We can help you expand your shopping, text search, remarketing and even display advertising in this network.
Call tracking
We can help you plug a critical hole in your marketing funnel with an integration with CallRail. This service allows us to see which campaigns, creative and keywords are creating calls for your business. This is an important optimization tool for us helping us maximize the effectiveness of your advertising.
Social Media Ads
Social media networks play a crucial role in helping you connect with your customers and prospects. Social media channels are an excellent way to target prospects and customers with demographics and personal preferences. We can help you find the right mix that performs best.
Constant Optimization
By optimizing accounts and providing necessary changes over time many of our clients have consistently seen 20% growth year over year for revenue earned. Our e-commerce clients are also seeing a range of 400–1700% ROAS (Return Over Ad Spend) on average. Our digital advertising efforts tend to generate around 20 – 35% of their total overall revenue. The digital advertising space is always changing and many factors can impact performance. That’s why having a dedicated team on your side to stay on top of these evolutions is critical to long term success.
Customized Marketing
Based on customer demographics, product mix, margin, and budget help us focus where budgets will best be utilized and provide your best return. We utilize different combinations of channels depending on your goals including Google Adwords, Microsoft Ads, Facebook Advertising and CallRail. Consistent communication and access to accurate reporting is essential so you know what to expect. The landscape of these networks are constantly changing, always impacting ROAS, CPL, budgets, and performance. Having the right partner at the helm of your paid advertising will assure you that your money is always working as hard as it can for your business.
Detailed Reports
We provide highly detailed performance reporting on all paid efforts. Our dashboard platform allows us to customize the reports to the channels that you use and focus on the metrics that are important to your business. It is a data-driven approach that allows us to analyze the health of the account and make crucial and timely decisions that impact ROAS and CPL. Constant optimization is key to the success of our clients’ marketing campaigns. Are you currently advertising? Do you know what you are getting in return? Many of our clients have experienced frustrating relationships where they have no insights into the health of their ads. You should know exactly how much is being spent, where it is being spent and what revenue is being produced and how much it costs to get new leads in the door.
Paid Advertising FAQs
How do I pay for ads?
You pay for your ads directly through your own account. We don’t mark up the cost of your ads like many marketing agencies. We only charge for the time and effort it takes to manage the account and provide the tracking and insights on your performance.
Does paid advertising work for everyone?
It can. It all depends on what your goals are and how realistic your expectations are. People are online searching for just about anything you can think of. The real question is what does that market look like and does the cost to be in that conversation align with what you are willing to pay to acquire a new lead or customer. We can help you figure that out.
Do you always use the same platforms for all clients?
No. Every client situation is different. Some clients are best just running shopping campaigns on Google Ads. While other clients have a mix of Google, Microsoft and Facebook ads. It all depends on your goals and your customer base.
What are the typical budgets you work with?
Our minimum monthly ad spend is $500 regardless of channel you are using. We find that running budgets smaller than this never yield any significant results.
