Proud Certified MailChimp Agency Partner

Proud MailChimp Agency Partner

Email is arguably the most effective marketing channel. It offers measurable results, personalization and targeting, and a high return on investment. How do you manage email campaigns? Are you seeing the benefits of your email marketing? Whether looking to improve current campaigns or launching new email marketing initiatives, FirstTracks specializes in technical and creative email marketing. While we support campaigns on a variety of platforms, we partner with MailChimp because it is user-friendly, flexible, and feature-rich.

Why MailChimp?

MailChimp FreddieWe often get the question, why do you suggest MailChimp? Isn’t it obvious? Frederick von Chimpenheimer! Freddie is the awesome and adorable MailChimp mascot! Freddie gives you high-fives and cheers you on from campaign construction to “rock on your email has been scheduled.” In all seriousness, there is a lot to sing about when it comes to MailChimp, and it’s not all monkey business. We love MailChimp because it has some pretty useful features.

  • If you have an email list less than 2,000 subscribers, MailChimp allows you to send emails for FREE. This is perfect for new businesses.
  • MailChimp is designed for non-technical folks. It’s pretty straightforward to create basic emails and manage subscribers.
  • Advanced schedule email controls.
  • Automated campaigns based on subscriber activity such a when they purchase a specific product or join the email list. You can even send subscribers Happy Birthday greetings on their big day.
  • Powerful segmentation and subscriber management to organize your list, ensuring you send the most relevant content to the most relevant audience.
  • Extensive reporting features so you can know exactly how your campaign is performing in terms of open, click-thrus and even direct revenue.
  • Seamless integration with some of our favorite tools—Wordpress, WooCommerce, GravityForms, Woobox, Listagram, and more! MailChimp allows us to connect all our marketing efforts and manage lists of prospects and customers smartly.

MailChimp is cost-effective and efficient

Our experiences with the ins and outs of email campaigns has shown time and again that MailChimp is one of the most cost-effective and efficient tools for curating strong email campaigns, managing subscriber lists, and tracking campaign performance. Our clients are all unique but MailChimp’s array of features has allowed us to help dozens of clients crush their email marketing goals. Those goals might require an amazing email automation strategy to help convert more quality prospects. It might require some detailed strategic campaign planning and custom API integration development to better manage customer follow-up emails for online membership. Regardless, the key here: We are constantly solving email marketing challenges and adding efficiencies by with customized MailChimp solutions that make a difference to our customer’s bottom-line goals. That’s why FirstTracks is recognized as a MailChimp Expert!

Whether looking to improve current campaigns or launching new email marketing initiatives, FirstTracks offers technical and creative email marketing. From full campaign planning, to custom account and template design— we are ready to help you get your email marketing to the next level. Are you ready to discuss how MailChimp and FirstTracks could help you reach your marketing goals? Give us a call today at 603-924-1978 or fill out our short contact form we look forward to speaking with you soon about your email marketing!

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Check out the MailChimp solutions we’ve developed for our clients!

PilotWorkShops MailChimp Email Campaigns

Since 2005, PilotWorkshops has been delivering online proficiency training with its award-winning team of instructors. We began by transitioning Pilot’s list of around 190,000 subscribers from another email marketing platform to MailChimp, creating one master list with more than 40 groups. Pilot sends weekly campaigns ranging from newsletters, sales emails, and triggered automations. Pilot’s weekly newsletter is sent to about 155,000 subscribers and is always increasing. The newsletter is one of many custom dynamic emails that we have created for this client, including a change from a one-column template to a custom two-column template. With the integration of WooCommerce and MailChimp, we also have implemented automated emails triggered on purchase activity and subscriber behavior. As a strictly e-commerce client, Pilot’s sales emails are the backbone of its business. All these new email innovations have helped PilotWorkshops achieve a 60% sales increase compared to last year.

Annalee Dolls MailChimp Email Campaigns

Annalee Dolls have been warming the hearts of families and collectors since 1934. The FirstTracks digital marketing team developed an online marketing strategy to drive meaningful traffic to the site. We set up pay per click and email campaigns and targeted promotions backed by site analytics and data focused on sales. Weekly emails are sent to the company’s list, which is then followed up with a resend to anyone who did not open the first send. Among those emails include segmented sends to a variety of different audiences, including best customers, people who have not opened emails within a specific time period, customers who have not made purchases within certain periods, and people who have never purchased. Since launching these campaigns, Annalee has experienced a 1409% PPC ROAS improvement, a 108% increase in email subscribers, and a 48% increase in its e-commerce conversion rate.

Shadowtrader MailChimp Email Campaigns

We worked closely with ShadowTrader to help redesign and relaunch its website in June 2018. The ShadowTrader websites features several different paid memberships for specific types of trading marketplaces. All of these access methods needed a tight integration with ShadowTrader’s email platform. We helped to program and implement custom fields that use the MailChimp API to pass back and forth the membership program statuses from the website. This information is then tied to automations we set up to manage the welcome and cancellation message handling for the system. We also better organized the ShadowTrader list using groups and custom segments. This helps keep the various custom lists up to date and easier to access. It also allows for more targeted email marketing messages as well as levering the ongoing automations. Since FirstTracks began working on the ShadowTrader website and email marketing integrations the company’s list has grown by 44%. In addition, e-commerce sales direct from email campaigns have grown by 9% adding 49% more transactions from the email channel since June 2018.

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