Below are 8 questions that were posted almost 10 years ago by Seth Godin, one of my favorite marketing authors. I had originally answered these questions back in early 2010 in a blog post and thought it would be interesting to do it again 10 years later to see how we have changed over the years. I encourage you to take a few minutes to do this for your own business. Just be sure once you answer each of the questions you ask yourself “why” after you read each answer. Enjoy!
1. Who are you trying to please?
The team at FirstTracks Marketing is always striving to delight our clients and each other with the e-commerce marketing and development work that we do. Why? Because we all love what we do and we are really good at it.
2. What are you promising?
FirstTracks Marketing promises that we are the best partner to help you grow your business efficiently and profitably if you are running an e-commerce operation on WordPress and WooCommerce and making at least $500K in annual revenue. We can promise this because we have been building, designing, managing, and marketing successful e-commerce websites for a long time. Plus, we have the data to prove it.
3. How much money are you trying to make?
FirstTracks Marketing isn’t trying to be the next gigantic digital agency. We have a strategically curated team of experts who are passionate about WordPress and WooCommerce e-commerce businesses. We love being able to partner with organizations that want help growing their revenue to new heights. How much money we make from these efforts feels fair compensation for providing direct access to an amazing group of experts. Our monthly retainer program structure routinely proves its worth in the form of bottom-line revenue and profits.
4. How much freedom are you willing to trade for opportunity?
We aren’t willing to trade our freedom for opportunity. Trading our freedom for opportunity would mean we aren’t staffing up our team properly. It’s very important that we are able to deliver the results our clients expect. A key component of this is making sure we do not take on more work than we are comfortable doing. Work–life balance is important to our team.
5. What are you trying to change?
FirstTracks Marketing is constantly working to improve how WordPress and WooCommerce e-commerce websites work. We do this not just from a functional or performance standpoint but from a revenue and conversion rate prospective as well. We are always championing improvements, process efficiencies and evolving with technology and tools. We regularly meet businesses that are struggling with their website and/or marketing programs, and often hear they aren’t seeing the results they need. We love to change that story. Your business growth is our business.
6. What do you want people to say about you?
FirstTracks Marketing wants people to talk about how easy it is to work with us and how amazing the results have been. These things are easy to see and share because everything we do is based on data. We want our clients to feel our personal connection with their brand and their customers. We want our clients to feel at ease and supported no matter what we are working on. Our clients’ customers come first to us. We treat them like our own.
7. Which people?
The FirstTracks Marketing team partners with a variety of e-commerce businesses. We work most frequently with marketing directors or the owners of these businesses directly. We are most effective in helping businesses scale up their operations because of our all-in-one strategy and support. These companies work with our team without having to go through the process of building a diversely skilled and professional team on their own.
8. Do we care about you?
Of course we care about our clients! And our clients definitely care about us. Without open lines of communication and deep levels of trust these partnerships just don’t work. We know that from experience. We want to work with businesses that want to work with us. We bring skill sets and undeniable results that show you where and how we are working towards your business goals.
Ready to kick your e-commerce website and marketing into high gear?
If you are looking for help with your e-commerce website, or need marketing that drives the right traffic and customers to your website, reach out and start a conversation. We love meeting and learning about new businesses, creating new strategies, and helping businesses achieve their goals. Give us a call at 603-924-1978 or fill out our online form to get started!
