The FirstTracks Team enjoyed a fun summer day together at Lake Sunapee. All work and no play makes for a burnt out team. In order to inspire creativity, strengthen collaboration and fuel our spirit, we make time for team fun. At FirstTracks, we have... Keep Reading: 5th Annual Summer Send Off
E-commerce Supplement Sales
FirstTracks Marketing has been supporting the online efforts of Whole Health Concord for many years. When the time came to redesign and rebuild the Whole Health website in late 2016, the big push was making it easier for patients to order and reorder supplements online. We did this by incorporating WooCommerce into the current WordPress CMS while at the same time rebuilding the entire Whole Health theme. Now the Whole Health site features a clean, simple design that is inviting and easy for customers to use on any device.
Online Event & Class Management
In addition to the straight product sales that were being powered by WooCommerce, Whole Health Concord also wanted to make event ticket purchases possible through its website. We incorporated our go-to events extension (Events Calendar Pro by Modern Tribe), which also has an excellent tickets add-on. This add-on makes it super easy to generate unique tickets for any event and sell them seamlessly through WooCommerce. Now it’s a snap for Whole Health Concord to create events, manage the attendees, and collect payment for the classes people are registering for.
Accessible Responsive Website Design That’s FAST
The redesign of Whole Health Concord’s website was focused around making sure it worked beautifully on all device sizes. Part of that equation wasn’t just the look and feel of the site, but also its speed. The faster your site loads the more likely it is to retain and convert your customers. Whole Health Concord’s new design looks great, but also loads 42% faster now. This increased speed helped produce an overall increase in online sales of 26%.
The results have been outstanding, comparing YOY for 2017 vs. 2018
26%Increase in Online Revenue
6%Increase in Overall Sessions
42%Increase in Site Speed