Growth and Advancement from Within We’re really proud of our team here at FirstTracks, and are thrilled to recognize a team member who regularly goes above and beyond: Jess Falkenham. For the last five years, Jess has been providing our clients with... Keep Reading: Solidifying Key Leadership at FirstTracks Marketing
Karianne is an amazing person. She has the kind of electric personality that you just can’t help but enjoy. We had the wonderful opportunity to work with her on redesigning and rebuilding the Thistlewood Farms WordPress website in preparation for her first book release. This meant a complete theme rebuild and redesign from the ground up to simplify site usability and make it easier and more efficient for KariAnne to work with on a day to day basis.
The Website Design Overhaul
The previous Thistlewood Farms website was slow to load, hard to edit and difficult to manage. With her first published book on the way KariAnne was looking to improve her online presence to be a faster more user friendly experience for her devoted following of readers which total roughly 175K sessions per month. Her original site was already built in WordPress, which meant we were able to keep all the post content and page data intact. This made the build more about improving the overall user experience both front and back. We wanted to make sure we dramatically improved her users experience with the site but also to make sure it was easier faster, more efficient and reliable for her to work with on a day to day basis. The end result was a much lighter site that loads quick and makes content posting and comment management a breeze for KariAnne.
Designing Mobile First
The mobile experience on the previous Thistlewood Farms website left much to be desired. Given that 70% of the sites overall traffic is coming from mobile and tablet devices we needed to make sure that the experience was dramatically improved for her users. The new interface is much cleaner and easier to navigate, a much cleaner menu system, easier to access search and bolder visual look highlight the improvements we made to the experience.
You guys are seriously the best of the best!”
– KariAnne Wood