whitebbnhlogo

Improving an Already Growing Business

NH Bowl & Board

The largest inventory of wooden bowls cutting boards and spoons in the US

The Back Story

With the largest inventory of wooden bowls cutting boards and spoons in the US the New Hampshire Bowl and Board has carved out a unique position in this market. Artisan creations of the highest quality are the hallmark of their product offering. Since their 2006 purchase of one of the earliest country stores in New Hampshire Paul Silberman and his team have built a successful retail and online business.

The Challenge

Because of their rural location sales growth was limited. Attending regional and national trade show was becoming more and more expensive. Paul turned to our online marketing team with the goal of driving more web traffic and sales.

Strategic campaign

A deep-dive business discovery process focusing on the company, products, markets and customers by our online marketing team delivered the data from which a sales plan was developed. An ad adword program was implemented with weekly testing and analytics providing timely feedback for adjustments. A strategic email campaign was launched with targeted landing pages. Traffic is rapidly growing and sales are through the roof.

The Results

  • 297%
    PPC Conversion Value
  • 955%
    PPC ROAS
  • 75%
    Increase in Traffic

Let's Join Forces!

Have a project you would like to discuss? We’re ready when you are.

Get In Touch

×

Say Hi! We're Friendly

Have a project to discuss? Reach out. We’d love to talk.

  • This field is for validation purposes and should be left unchanged.

Inspiration & Ideas

MailChimp Partner

Proud Certified MailChimp Agency Partner

Email is arguably the most effective marketing channel. It offers measurable results, personalization and targeting, and a high return on investment. How do you manage email campaigns? Keep Reading: Proud Certified MailChimp Agency Partner

Our Certifications

Verified WooExpert
PartnerBadge
Bing Partner
FirstTracks Marketing is New England's First SharpSpring Gold Certified Partner
mailchimp
WP Engine Advanced Agency Partner
FirstTracks Marketing is a Call Rail Agency Partner