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Improving an Already Growing Business

NH Bowl & Board

The largest inventory of wooden bowls cutting boards and spoons in the US

The Back Story

With the largest inventory of wooden bowls cutting boards and spoons in the US the New Hampshire Bowl and Board has carved out a unique position in this market. Artisan creations of the highest quality are the hallmark of their product offering. Since their 2006 purchase of one of the earliest country stores in New Hampshire Paul Silberman and his team have built a successful retail and online business.

The Challenge

Because of their rural location sales growth was limited. Attending regional and national trade show was becoming more and more expensive. Paul turned to our online marketing team with the goal of driving more web traffic and sales.

Strategic campaign

A deep-dive business discovery process focusing on the company, products, markets and customers by our online marketing team delivered the data from which a sales plan was developed. An ad adword program was implemented with weekly testing and analytics providing timely feedback for adjustments. A strategic email campaign was launched with targeted landing pages. Traffic is rapidly growing and sales are through the roof.

The Results

  • 297%
    PPC Conversion Value
  • 955%
    PPC ROAS
  • 75%
    Increase in Traffic

Technical

Programming

We are experienced programmers and web developers. We specialize in WordPress and complete web application development. We are experts in PHP, MySQL, HTML, CSS, jQuery, mobile app development and data migration.

Design

We make sure your website design supports the key components that make your business a success. We feature a mobile-first approach and responsive website design for any new sites we build.

Open Source

Open source platforms are supported by active developer communities. There are always people working on ways to improve and extend these platforms and enhance website functionality.

Hosting & Support

Hosting is critical to website performance and speed matters. We match your website to the best-suited hosting environment for trouble-free user experiences. We also understand the importance of security to your business.

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Inspiration & Ideas

WordCamp Boston 2017 Thoughts & Takeways

WordCamp Boston 2017 Is in the Books Many of the staff here at FirstTracks have been attending Boston WordCamp since the first year back in 2011. Since then our company and our team has grown. We have even given presentations at the event in 2013 and... Keep Reading: WordCamp Boston 2017 Thoughts & Takeways

Our Certifications

FirstTracks Marketing are Gold Level WooExperts!
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