Growth and Advancement from Within We’re really proud of our team here at FirstTracks, and are thrilled to recognize a team member who regularly goes above and beyond: Jess Falkenham. For the last five years, Jess has been providing our clients with... Keep Reading: Solidifying Key Leadership at FirstTracks Marketing
The Back Story
With the largest inventory of wooden bowls cutting boards and spoons in the US the New Hampshire Bowl and Board has carved out a unique position in this market. Artisan creations of the highest quality are the hallmark of their product offering. Since their 2006 purchase of one of the earliest country stores in New Hampshire Paul Silberman and his team have built a successful retail and online business.
Because of their rural location sales growth was limited. Attending regional and national trade show was becoming more and more expensive. Paul turned to our online marketing team with the goal of driving more web traffic and sales.
A deep-dive business discovery process focusing on the company, products, markets and customers by our online marketing team delivered the data from which a sales plan was developed. An ad adword program was implemented with weekly testing and analytics providing timely feedback for adjustments. A strategic email campaign was launched with targeted landing pages. Traffic is rapidly growing and sales are through the roof.
297%PPC Conversion Value
75%Increase in Traffic