Feminist Book Club
New WordPress / WooCommerce Website Design for Subscription Box Service Feminist Book Club
Website Redesign and e-commerce subscription service improvements
Renee M. Powers is the creator of the Feminist Book Club. A unique subscription box service built on WordPress and WooCommerce. FBC is about brining together intersectional feminist readers to fuck up systems of oppression since 2018 (in their own words). This was a website we were very excited to redesign! Bold presentation elements, lots of color and flair and exciting subject matter. Beyond the design we also had work to do on the back end to improve how the subscription system worked. Our aim was to make purchasing easier and fulfillment smoother and simpler for the team at FBC.
Bold new WordPress / WooCommerce website design
The old Feminist Book Club website was running on a very old version of the thesis framework. This had a very limited series of features for them to work with which needed to change. Our design team worked with FBC to develop a new bold look and feel that took a lot of cues from their actual subscription boxes. We couldn’t be happier with the final product. The site is bold, brash and and definitely in your face, but easy on the eyes and quick to figure out.
Improving mobile experience and tracking
The new site went live in February 2021 and has delivered the goods:
- Ecommerce revenues 100% year over year.
- Mobile ecommerce conversion rate average of 2.85%.
- Desktop conversion rate is averaging 13%!
- Traffic and new users and sessions are all up about 80%
Excellent responsive programming combined with exceptional design and content strategy can’t be beat!
Enhancing fulfillment and subscription features
Running a subscription box service with a small team is no easy feat. Since the start Feminist Book Club had been managing monthly shipments from a spreadsheet. Not the most efficient or accurate way to handle this exercise each month. Our development team helped them integrate their WooCommerce store with Pirate Ship. This meant no more spreadsheet import each month to handle all orders at once. Now they can use the built in tools with their website to manage their orders every month. This back end enhancement also made the process of managing your subscription easier. Now customers can swap their books, upgrade their subscription and to take part in monthly polls and surveys all from the my account area.
“FirstTracks has gone above and beyond with every deliverable for my site redesign. And as a plus, they’re all so fun to work with!”
Solutions
- Services Provided
- Online Marketing
- Website Design
- Front and Back-end Development
- Ongoing Website Support
- Technology
- WordPress
- WooCommerce
- Pirate Ship
- Klaviyo Email Marketing / Automation
Results
Revenue Increase YOY
100%
Sessions Increase YOY
80%
Conversion Rate Increased
35%
