NH Website Development and Design Firm Specializing in Inbound Marketing
Every year during this annual marketing summit, Google broadcasts new and innovative ways for enhancing the company’s platforms. In 2019, the biggest struggle seems to be how to serve effective ads in an already advertising-heavy digital market. Ads... Keep Reading: Big Changes Coming to Google Ads
Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads
Are you remarketing? If not, you should be. Remarketing, also known as “retargeting” is more than another re-purposed marketing buzzword. Remarketing is the method of following up with website users around the web through digital... Keep Reading: Remarketing Strategies Drive More Conversions
Another AdWords update just in time for the holidays! Google has made another update to a new ad extension that many advertisers are still just getting into their accounts. Price extensions! Price extensions showcase a business’ individual... Keep Reading: Price Extensions Get a New Look In Google AdWords
AdWords Affiliate Location Extensions Rolling Out Digital advertisers are now seeing new ad extensions in their AdWords accounts for “Affiliate Locations.” These new affiliate ad extensions seem to have come at just the right time, before... Keep Reading: Using New Affiliate Ad Extensions in Google AdWords
You might be doing your AdWords ad groups all wrong. Here’s some insight on creating a better account structure. When new advertisers start looking into AdWords, they are often unsure how the keywords they picked will work with their ads. Questions... Keep Reading: Single Keyword AdWords Ad Groups, Is It Worth It?
After a few weeks Google announced the discontinuation the right-rail ads in AdWords search results, what else changed? When the news first came out, many Google AdWords advertisers were preparing for the worst. Would cost per click rise? Would... Keep Reading: AdWords Two Months After Google Drops Right-Hand-Side Ads
What is SEO, and how do you as a business owner make sure you’ve taken all the appropriate steps to optimize your SEO? Search Engine Optimization (SEO) is all about how your website interacts with search engines such as Google, Bing, Yahoo,... Keep Reading: Beginners Guide to SEO For Your Business in 2021
Growth and Advancement from Within We’re really proud of our team here at FirstTracks, and are thrilled to recognize a team member who regularly goes above and beyond: Jess Falkenham. For the last five years, Jess has been providing our clients with... Keep Reading: Solidifying Key Leadership at FirstTracks Marketing
