Big Google Ad Changes Coming in 2019

Big Changes Coming to Google Ads

Every year during this annual marketing summit, Google broadcasts new and innovative ways for enhancing the company’s platforms. In 2019, the biggest struggle seems to be how to serve effective ads in an already advertising-heavy digital market. Ads... Keep Reading: Big Changes Coming to Google Ads

Remarketing Strategies for Online Businesses

Remarketing Strategies Drive More Conversions

Are you remarketing? If not, you should be. Remarketing, also known as “retargeting” is more than another re-purposed marketing buzzword. Remarketing is the method of following up with website users around the web through digital... Keep Reading: Remarketing Strategies Drive More Conversions

Modern Digital Marketing

Price Extensions Get a New Look In Google AdWords

Another AdWords update just in time for the holidays! Google has made another update to a new ad extension that many advertisers are still just getting into their accounts. Price extensions! Price extensions showcase a business’ individual... Keep Reading: Price Extensions Get a New Look In Google AdWords

First Tracks Marketing PPC Banner

Using New Affiliate Ad Extensions in Google AdWords

AdWords Affiliate Location Extensions Rolling Out Digital advertisers are now seeing new ad extensions in their AdWords accounts for “Affiliate Locations.” These new affiliate ad extensions seem to have come at just the right time, before... Keep Reading: Using New Affiliate Ad Extensions in Google AdWords

AdWords SKAG

Single Keyword AdWords Ad Groups, Is It Worth It?

You might be doing your AdWords ad groups all wrong. Here’s some insight on creating a better account structure. When new advertisers start looking into AdWords, they are often unsure how the keywords they picked will work with their ads. Questions... Keep Reading: Single Keyword AdWords Ad Groups, Is It Worth It?

2016 Adwords Strategy

AdWords Two Months After Google Drops Right-Hand-Side Ads

After a few weeks Google announced the discontinuation the right-rail ads in AdWords search results, what else changed? When the news first came out, many Google AdWords advertisers were preparing for the worst. Would cost per click rise? Would... Keep Reading: AdWords Two Months After Google Drops Right-Hand-Side Ads

Let's Join Forces!

Have a project you would like to discuss? We’re ready when you are.

Get In Touch

×

Say Hi! We're Friendly

Have a project to discuss? Reach out. We’d love to talk.

  • This field is for validation purposes and should be left unchanged.

Inspiration & Ideas

FirstTracks Marketing Team Remote Working

The FirstTracks Team Helping Businesses Adapt to Changing Conditions

It was our first week of remote working –a bit wild, but inspiring. The weekends are the time when we look forward to doing fun things, relaxing and visiting with our families and friends. I can honestly say that this is the first Saturday /... Keep Reading: The FirstTracks Team Helping Businesses Adapt to Changing Conditions

Our Certifications

Verified WooExpert
PartnerBadge
Bing Partner
FirstTracks Marketing is New England's First SharpSpring Gold Certified Partner
mailchimp
WP Engine Advanced Agency Partner
FirstTracks Marketing is a Call Rail Agency Partner