Brand Recognition: What’s Your Story?

“If anything, our brand is almost all about storytelling.” I came across this from Doug Wood, President of Tommy Bahama. A reputable company with good brand recognition. We’ve all heard of them and we know what they do. But why?... Keep Reading: Brand Recognition: What’s Your Story?

Social Media Club NH Recap

Last night was an exciting evening in the State of New Hampshire (Portsmouth to be more precise) as the first ever Social Media Club NH meeting was held. Roughly 170 people attended the event looking to connect, network and listen to the challenges... Keep Reading: Social Media Club NH Recap

Inbound Marketing Book Review

“Ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.” – Brian Halligan CEO of Hubspot This is one of lines from... Keep Reading: Inbound Marketing Book Review

8 Questions and Why

Below are 8 crucial questions that were posted today by one of my favorite marketing authors Seth Godin. I felt this would be a productive exercise this morning to go through and post our answers to these questions here on our blog and invite others... Keep Reading: 8 Questions and Why

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Inspiration & Ideas

Pinball Scoring Application Billing System

Pinball Wizards! Using WooCommerce Subscriptions to manage new pinball tracking technology.

Scorbit was looking to modernize the way pinball is played, scored, and tracked. Their platform consists of three parts: Smartphone app Scorbitron hardware that is hooked up to pinball machines Billing platform that controls access to the other... Keep Reading: Pinball Wizards! Using WooCommerce Subscriptions to manage new pinball tracking technology.

What has the FirstTracks Marketing Team been up to?

A Busy Summer for the FirstTracks Team!

2020 has been interesting and exciting for e-commerce marketers so far. The COVID-19 pandemic certainly has changed all our lives and brought many challenges for businesses. It’s forced all of us at FirstTracks, who are still working from home, to... Keep Reading: A Busy Summer for the FirstTracks Team!

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