The digital world is constantly changing. So, of course, our team is constantly working at staying up to date! We do everything we can to ensure we are on the cutting edge and able to provide clients with the best services possible. Philip Antonelli, our senior online marketing strategist, and Kelly Toomey, our online marketing assistant, recently put their skills to the test by taking the Google Partners-Adwords Certification Exam and the Bing Professional Accreditation Test. To no surprise, they both passed with flying colors and FirstTracks is now officially Bing Accredited and a Google Partner!
Google Partners is how Google identifies agencies that are considered trusted business partners to carry out pay-per-click campaigns. To become a Google Partner, at least one member of your team must pass the Adwords Certification Exam. (FirstTracks now has two!) To pass the exam, you must demonstrate proficiency in basic and advanced aspects of Adwords advertising. In addition to letting clients know you are an AdWords expert, Google Partners also get first hand access to goodies such as training, new industry research, and Google AdWords product updates.
Bing Ads Accreditation
To become a Bing Ads Accredited Professional you must demonstrate your knowledge of both the basic and advanced features of Bing Ads by passing an accreditation exam. The exam covers a variety of topics from dynamic text to universal event tracking to campaign optimization. Individuals who receive accreditation are listed in the Bing Ads Directory and receive member’s only updates on new changes to Bing.
What this means for you and your business.
When you work with FirstTracks you get results! The Google Partners badge certifies that we are running successful and healthy Adwords campaigns. Add in the Bing Ads Professional Accreditation and you are getting a team that will make sure your business is visible on the top three search engines. Most importantly, both accreditations give the FirstTracks team access to exclusive industry research and news that we can apply to our client’s pay-per-click campaigns.
If you are looking for the right partner to help you launch and or manage your pay-per-click campaign, give FirstTracks a call at 603-924-1978 or fill out our short online request form.