Business Success; The Three Musts

When working with clients on their business and marketing strategies I’m always looking for what I call the BIG 3. These are the deep bone marrow “musts” that just have be there if Business Success is to have a chance.

  • A meaningful product, service or place
  • A fertile market that has a real need for that product, service or place
  • A willingness to take advantage of the combination of the first 2

It’s the third that causes the fits.

Maybe it’s the money, maybe it’s the time, maybe its just doing the heavy lifting that is the “will”. Having the willingness to really get out there and make it happen means commitment, energy and building momentum that’s contagious and communicable.

I just spent time with a very diverse group. They have the first 2 in spades but when I saw their willingness to get it done I knew the magic was close by. Ideas flowing, passions raised, hey, this is the fun stuff in my business. We’re well on our way to workin’ this “willingness”  and as one person put it, “Ok now what do we DO?” The eye sparkle was bright enough to burn. It has all just begun and the workload is big but the willingness is real and we gotta have that if we’re going anywhere.

As my friend and fellow morning hiker David Baum says….”Whats a leader? A leader is someone who gets sh…t done.”  I got a room full of leaders and I know lots of good sh…t is about to get done.

Want to get together and work on the Big 3?  Give us a call at 603-924-1978 or fill out our online request form.


1 thought on “Business Success; The Three Musts

  1. Getting shiz done IS an amazing feeling. What is also exciting about what you do and what good leaders do is recognizing that “done” in marketing is really just a mile marker or First Tracks. Great post as usual.

Comments are closed.

Let's Join Forces!

Have a project you would like to discuss? We’re ready when you are.

Get In Touch


Say Hi! We're Friendly

Have a project to discuss? Reach out. We’d love to talk.

  • This field is for validation purposes and should be left unchanged.

Inspiration & Ideas

Eight critical business questions about you

8 Critical Questions About Our Business and Yours

Below are 8 questions that were posted almost 10 years ago by Seth Godin, one of my favorite marketing authors. I had originally answered these questions back in early 2010 in a blog post and thought it would be interesting to do it again 10 years... Keep Reading: 8 Critical Questions About Our Business and Yours

eCommerce Website Launches

More E-commerce Websites Launched!

FirstTracks launches three new WordPress / WooCommerce e-commerce websites! It’s been a busy year here at FirstTracks Marketing! As we get ready to hunker down and kill it for our e-commerce clients this holiday season, I wanted to share some... Keep Reading: More E-commerce Websites Launched!

Our Certifications

Verified WooExpert
Bing Partner
FirstTracks Marketing is New England's First SharpSpring Gold Certified Partner
WP Engine Advanced Agency Partner
FirstTracks Marketing is a Call Rail Agency Partner