How to Make eCommerce Easy for Your Customers

How to Make eCommerce Easy for Your Customers

Easy > Easier >> Easiest

Make it easy for your eCommerce customersWhat is the real driver of change in the world of retail commerce? One word: Easy. Easy is at the heart of eCommerce. In the way back machine, we see small farms and craftspeople making things and selling to neighbors. Then the village market day made it easier to reach more customers and shopping there made people’s lives easier. Then the town main street developed making it easier, once again, for customers to find what they were looking for. Then the strip mall developed to concentrate retail a bit further, and the ’60s gave birth to the mall and the even bigger mall. All of this occurred to make it easier for customers to find what they were looking for and to spend less time doing it.

Now to the 21st century. Retail store traffic is down and 15 percent of U.S. malls are closing. Why? They’re not the easiest. Traffic, compressed family schedules, and limited selection are the norm. Not everything is their fault, but when is it ever? Check out the annual reports of mall stalwarts such as Abercrombie & Fitch and American Eagle and you’ll read about drastic store count reductions. Worker productivity is at an all-time high, but there is still only 24 hours in every day. Packing more into these 24 hours has never been more of an American priority. So where’s the EASY shopping now? It’s online and it’s booming. According to a recent Goldman Sach’s report, eCommerce sales will grow in excess of 17 percent annually for the next three years. What’s a business to do?

eCommerce Questions Your Business Needs to Answer

  1. Am I making it easy for my customers to buy?
  2. Am I where they want me to be?
  3. Is my purchasing environment easy?
  4. Is my selection easy?
  5. Can customers see what I have, easily?
  6. Is my checkout easy?
  7. Is my delivery and return activities easy?

Getting Your Business Online. What You Need to Do

  1. Develop a strategy. This is the heavy lifting part. Don’t skimp. Do the work. Know where you are going and why.
  2. Make sure your website is ready. Is it a platform that can truly handle online sales? Will your customers be happy there? (think “easy”)
  3. Select an eCommerce platform that works well, can grow with you, and is easy to manage.
  4. Develop an online marketing strategy and plan that supports #1.
  5. Have the will and the patience to work the plan.
  6. Measure, analyze, adapt and implement. Every week, every month, ALL YEAR.

Need Help?

At FirstTracks, eCommerce is what we do. We are experienced business people who have the technical skills to get the job done. eCommerce, like any business, is hard work based on a will to succeed. Make it easy for your customers to find you, easy to understand that you have what they want, and easy to process and to deliver what they order. Yeah, we can help you do that!

Contact us at FirstTracks today and let’s get this figured out for you. Call 603-924-1978. or fill out our contact form and we’ll call you.

Let's Join Forces!

Have a project you would like to discuss? We’re ready when you are.

Get In Touch

×

Say Hi! We're Friendly

Have a project to discuss? Reach out. We’d love to talk.

  • This field is for validation purposes and should be left unchanged.

Inspiration & Ideas

Eight critical business questions about you

8 Critical Questions About Our Business and Yours

Below are 8 questions that were posted almost 10 years ago by Seth Godin, one of my favorite marketing authors. I had originally answered these questions back in early 2010 in a blog post and thought it would be interesting to do it again 10 years... Keep Reading: 8 Critical Questions About Our Business and Yours

eCommerce Website Launches

More E-commerce Websites Launched!

FirstTracks launches three new WordPress / WooCommerce e-commerce websites! It’s been a busy year here at FirstTracks Marketing! As we get ready to hunker down and kill it for our e-commerce clients this holiday season, I wanted to share some... Keep Reading: More E-commerce Websites Launched!

Our Certifications

Verified WooExpert
PartnerBadge
Bing Partner
FirstTracks Marketing is New England's First SharpSpring Gold Certified Partner
mailchimp
WP Engine Advanced Agency Partner
FirstTracks Marketing is a Call Rail Agency Partner