FirstTracks Marketing is Going Gold
FirstTracks Marketing started 2021 by becoming a Klaviyo Silver Master Partner, and we are very proud to announce, only six months later, to be named a Klaviyo Gold Master Partner!
Why do we continue to choose Klaviyo for our clients:
Klaviyo is designed for growth and integrates with more e-commerce platforms to easily combine data from a client’s existing marketing tools in one place to form a single cohesive view of any contact. View Klaviyo’s full integration list.
What makes Klaviyo email marketing better?
Segmentation
Klaviyo is the master of segmentation by taking segmentation a step further than the competition with more detailed options to help maximize your relevance to your audience and amplify your ROI.
Web tracking:
Klaviyo’s enhanced web tracking quickly lets you know what your customers are doing on your site. This makes it easy to launch a campaign to people who haven’t stopped by recently; get in touch with people who have looked at a product but didn’t buy; create segments based on people who are frequent visitors; and much more.
Next level personalization:
Klaviyo lets you pull in dynamic blocks for order details, cart contents, product recommendations, and custom web feeds. Want to make sure a section of your email is shown only to people who meet special conditions? No sweat. You can hide dynamic data blocks based on recipient characteristics. And yep – you can also use template tags to personalized specific elements, including a first name.
Autoresponders, campaigns, and Facebook ads:
Whether it’s a newsletter, a one-off promotional campaign, an automated email flow or triggered series; or a Facebook ad — Klaviyo sets you up to send it all.
Measure what’s important. Not just what’s there:
Klaviyo is integrated deeply with your e-commerce platform and email sends. You’ll know exactly which email drove the purchase of which product for accurate results – fast. No deterministic modeling. No back of the envelope estimates. No deduplication and Excel voodoo. Just cold, hard facts.
Import your lists in minutes, then set up sign-up forms and pop-ups to keep it growing.
Have an existing list with another ESP? Import your contacts directly from MailChimp, Campaign Monitor, ExactTarget, Constant Contact, and others. Drowning in spreadsheets? Turn an Excel file into a segmentable audience using Klaviyo’s import wizard. Then set customizable sign-up forms to get future contacts pulled directly into Klaviyo. Embed on your site and use pop-ups or fly outs that appear after people have been on your site for a while.
Test, learn, optimize. Rinse and repeat:
A/B testing is a must-do for the data-driven marketer. Don’t settle for clunky interfaces or complicated work-arounds to get your tests out the door. Klaviyo makes it simple to A/B test your email campaigns and your triggered flows, so you can learn fast. Pick your experiment. Push send. Measure results. Grow your business.
The FirstTracks team has spent the year continuing to onboard and transition clients to the Klaviyo platform. In most cases this has allowed us to save clients money by consolidating email campaigns and automations while improving their data reporting and segmentation. With Klaviyo we built a stronger presence for our clients by using creative email marketing designs, SMS messaging, customer and email analytics, and sign-up forms that drive more conversions.
