FirstTracks Marketing Group won two awards at the recent Lamplighter Awards held by NESHCO in Providence, RI.
FirstTracks was among the 58 New England health care and advertising agencies recognized at the awards. We won a Gold for Best Website Design—Sites Under $100,000 category. The award is based on the redesign and development of Brattleboro Memorial Hospital’s (BMHVT.org) site, based in Brattleboro Vermont.
The site was redesigned from the ground up on the WordPress platform to modernize its presentation and dramatically improve accessibility. Navigation on for desktop, laptop, tablet and mobile devices was also a major improvement. Brattleboro Memorial Hospital wanted to showcase a community connection through the new design. FirstTracks accomplished this with a bold visual approach throughout. Their traffic quality and growth have been trending up since the relaunch early last year.
FirstTracks also received a Silver in the Annual Report category for the 2015 Weeks Medical Center Annual Report.
The goal was to create a retrospective report that effectively recapped 20 years under the guidance of the retiring CEO. We created a vehicle with a positive, informative and engaging message to this North Country of New Hampshire community. This report presented an engaging overview of this rural hospital that will assist in recruitment, philanthropic, and community efforts.
FirstTracks also won two previous Lamplighter Gold awards for work on the Cheshire Medical Center / Dartmouth-Hitchcock Keene 2013 annual report and in 2016 for the “Success on a Shoestring” award for the new Walk-In Care clinic advertising campaign. The award recognized our outstanding marketing and branding campaign for Cheshire Medical Center/Dartmouth-Hitchcock Keene’s new Walk-In Care clinic. FirstTracks developed the new clinic’s name, logo, branding elements, print and radio advertising, billboard, and print collateral prior to the opening of the new medical facility.
If you are looking for design or marketing help for your organization give us a call today at 603-924-1978 or fill out our short contact form, we look forward to speaking with you soon!
