In today’s digital world, having a website is only one piece of the puzzle. To truly maximize your business website SEO, you need to ensure that people can find you—and that’s where Search Engine Optimization (SEO) comes in. Whether you’re running a small business, a blog, or an online store, getting the basics of SEO right is essential. But with so much varied advice out there, it can be tough to know where to start and who to listen to. Don’t worry—we’ve got you covered! Here are the three must do tasks that will set your website up for SEO success.
1. Set Up Your Google Local Business Pack
One of the most crucial steps you can take for your business website, especially if you’re targeting a local audience, is to set up your Google Local Business Pack. This feature allows your business to appear in local search results, complete with your address, phone number, hours of operation, and even customer reviews. When someone searches for a service or product you offer, Google is more likely to show your business if you have this set up.
Reference: SEMrush on Google Local Pack
2. Optimize Your Site Meta Content
Meta content, which includes meta titles, descriptions, and keywords, plays a significant role in how search engines understand and rank your website. While Search Engines no longer look at meta descriptions and titles with a direct ranking correlation, the content throughout your site ties into the meaning, relevance, quality and context of the site. These descriptions and titles are what users see before clicking your link so clarity and context are helpful.
Your meta title and description should be clear, concise, and include relevant keywords that potential customers might use when searching for your products or services. If you’re a florist, a well-optimized meta title could be “Fresh Flowers Delivery | [Your City] Florist | Same-Day Service.” The meta description should then expand on this, offering a brief overview of what sets your service apart. The combination of your title and description should be well crafted to encourage a user to click through to your content. By ensuring your meta content is optimized, you provide search engines with a clear understanding of what your pages are about, making it easier for them to rank your business website appropriately.
Reference: Yoast on Meta Descriptions
3. Create Content That Is Helpful
Content is still king when it comes to SEO, but not all content is created equal. To truly make an impact, focus on producing content that is both genuinely helpful to your audience and strategically aligned with your business and website SEO goals. Start by identifying the content gaps and opportunities within your niche. Tools like keyword research, competitive analysis, and audience insights can help you pinpoint topics that have demand but aren’t oversaturated with competition.
To find content ideas for your business website, use tools like Google Keyword Planner, SEMRush, and Google Search Console to identify high-demand, low-competition keywords and trending topics. These tools help you uncover audience questions, analyze popular content, and discover gaps in your niche. By leveraging this data, you can create targeted, relevant content that meets your audience’s needs and improves your chances of ranking well in search engines.
Search engines prioritize content that answers users’ questions and solves their problems. If you’re running an online store that sells hiking gear, for instance, a blog post titled “How to Choose the Right Hiking Boots for Your Next Adventure” can attract readers who are in the decision-making process. If the content is well-written, informative, and optimized with relevant keywords, it will likely rank well in search results, driving organic traffic to your site.
Partnering with our team makes SEO easy
Technical SEO requires consistent maintenance and attention. Search engines constantly update their algorithms to manage the endless influx of new websites and searches. Running your own business comes with an already full plate of things to do. Hiring our team of experts to tackle all of this for you can take all the extra stress off your plate.
Our team works closely with you to review, plan, and implement a customized SEO strategy for your business. We begin with a comprehensive analysis of your domain and business website performance, followed by developing a monthly plan tailored to your business goals. Whether you’re focused on driving ecommerce purchase revenue or lead generation growth, or both, our team has the expertise to help you succeed. Give us a call today at 603-924-1978 or fill out this short contact form, we can’t wait to meet you and learn all about your business.
