The Rowley Agency
Redesigning the Rowley Agency Insurance Website using WordPress
Website Redesign & Rebuild
In 1966, Joseph Rowley founded The Rowley Agency, Inc. with a single office in Concord, NH. Over the years, the agency has grown to become one of the largest independent insurance agencies in northern New England, with offices in New Hampshire, Maine, and Vermont.
However, the previous Rowley Agency website was not representative of one of New England’s premier insurance agencies. The design was too tight and narrow, and the copy was either too long or too sparse in places. To address these issues, we worked closely with the Rowley Agency’s key players to rework their content strategy, usability needs, and visual requirements. As a result, the website underwent a complete overhaul from the ground up. The new website has a more appropriate content focus and is optimized for long-term, sustainable online growth.
Building a New Mobile Friendly Website
The Rowley Agency’s website receives most of its traffic from desktop computers. However, we observed a substantial increase in mobile traffic, indicating a need for a mobile-friendly website. To address this, we ensured that the new mobile presentation would be simple, easy to use, and straightforward, while still retaining the bold new visual design created for the site.
Our team of developers worked to create a light and sleek mobile application that seamlessly incorporates the new design while maintaining optimal functionality. The new mobile-friendly website is not only visually appealing, but also highly responsive, offering a smooth and intuitive user experience. As a result, the Rowley Agency’s website can now be accessed on a wider range of devices, allowing for greater accessibility and a more seamless user experience.
Flexible Page Construction with Improved Content
The previous Rowley Agency website presented significant challenges for the staff in terms of content management and control. To address these issues, we developed a unique blend of advanced custom fields that offer maximum creative flexibility and freedom for the Rowley staff. Our developers created a flexible layout system that operates with drag-and-drop rows and sections, allowing the Rowley team to mix and match various layout features throughout the site as needed.
An essential aspect of this project was the complete overhaul of all website content. The previous website featured lengthy, inconsistent copy and nondescript lists that failed to provide a comprehensive and user-friendly breakdown of all Rowley services, programs, and options. To address this, our online content experts worked closely with members of the Rowley Agency to ensure accuracy, optimization for search engines, and consistency in voice. The new website now presents information in a clear, concise, and easy-to-navigate format that provides a detailed overview of all Rowley services and programs.
Bold New Visual Design
Undoubtedly, the most significant change to the Rowley Agency website was the development of a new design. Our primary objective was to create a presentation that reflects the high level of trust and expertise that the Rowley Agency is renowned for. To achieve this, we worked closely with the staff to determine what kinds of photography were crucial to the new design.
Our team of professionals then meticulously planned and directed several photo shoots, encompassing still images and video, to effectively capture an essence of quality and professionalism. We are immensely proud of the bold new visual design and overall presentation of the Rowley Agency website. The new design accurately represents the agency’s reputation as a leading independent insurance agency in northern New England and portrays its commitment to delivering high-quality services to its clients.
Solutions
- Services Provided
- Search Engine Optimization
- Website Design
- Front and Back-end Development
- Ongoing Website Support
- Technology
- WordPress
- HTML
- PHP
- CSS
Results
INCREASE in sessions
22%
INCREASE in Average Session Duration
70%
DECREASE in Bounce Rate
10%
