NH Website Development and Design Firm Specializing in Inbound Marketing
What Makes Marketing Certifications Standout? It seems like every software or platform today has its own certification or “degree” for its users to earn. But what does it mean for marketing companies that boast these certifications as credentials?... Keep Reading: Marketing Certifications: Sorting through the “fluff”
Looking for opportunities to attract more online business? Google Shopping (formerly known as product listing ads) has become an increasingly popular paid channel to entice shoppers. Text ads once dominated the paid search space, but now marketers... Keep Reading: Start Investing in Google Shopping
Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads
Download our free PDF for a thorough walk-through of modern automation terms, complete with explanations and examples. This guide will help you not only understand the components of marketing automation, but also will help you and your agency... Keep Reading: Understanding The Language of Marketing Automation | A Free PDF
Annual reports have evolved over the years. FirstTracks has become an expert in this evolution. We just added another Lamplighter Gold Award for outstanding publication. Our recent Lamplighter Gold Award winner, titled Looking Forward with Enhanced... Keep Reading: Does Your Annual Report Deliver the Goods?
SharpSpring continues to evolve its automated marketing platform with significant updates and improvements. New GDPR-compliance tools and better functionality to Visual Workflow, Smart Mail, and social calendars are just the beginning. Don't miss out... Keep Reading: SharpSpring Updates and Improvements
Getting Ready for GDPR Security Requirements An important new online security compliance deadline is coming up—the GDPR (General Data Protection Regulation). The FirstTracks Marketing development team has been researching GDPR security requirements... Keep Reading: GDPR Security Requirements – What You Need to Know for Your E-commerce Website
Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts
WOW what a year 2017 was, and what an amazing start the FirstTracks Marketing team is off to for 2018. We have been off to a fast a furious start this year, evidenced by the fact that it’s almost the end of February and I am just getting around... Keep Reading: Quick Look Back at FirstTracks Marketing 2017 & What’s on Tap for 2018
As part of FirstTracks SEO and Content Marketing services we regularly analyze search patterns and keywords that bring new and returning visitors to our client’s websites. We research search volume on keyword variations and make content... Keep Reading: Content Marketing, Keyword Research Increases Traffic
Thursday 1/11/18 it was Announced that Facebook Ads will, yet again, update their algorithm. This isn’t anything new to businesses. Facebook has previously made it more difficult for companies to get their organic posts in front of an audience, but... Keep Reading: Facebook Ads are Changing Again, What You Need to Know
Well, if your holiday shopping is complete—you probably don’t work at FirstTracks. But if you’re like many of us, you’re probably still searching for few great holiday gifts or (ahem!) maybe you still need to check off everyone on your... Keep Reading: FirstTracks Holiday Gift Guide
Email is arguably the most effective marketing channel. It offers measurable results, personalization and targeting, and a high return on investment. How do you manage email campaigns? Keep Reading: Proud Certified MailChimp Agency Partner
FirstTracks headed to SharpSpring partners event FirstTracks is the first and, currently, only Gold level SharpSpring agency in New England, and we couldn’t pass up the chance to meet other marketers. If you aren’t familiar with SharpSpring, the... Keep Reading: SharpSpring Comes To Boston!
