Developing a Brand & Marketing Strategy for a New Walk-In Care Clinic FirstTracks Marketing Group recently won a Gold Lamplighter Award from the New England Society of Healthcare Innovators (NESHCo) at its annual awards ceremony. The Lamplighters... Keep Reading: Gold Lamplighter Award from the New England Society of Healthcare Innovators
You might be doing your AdWords ad groups all wrong. Here’s some insight on creating a better account structure. When new advertisers start looking into AdWords, they are often unsure how the keywords they picked will work with their ads. Questions... Keep Reading: Single Keyword AdWords Ad Groups, Is It Worth It?
We are surrounded by brand names and their accompanying logos and logo design. Some have been around for ages, some are relative newcomers to the world of brands. Your company name and logo help identify your business, organization, or product. Think... Keep Reading: Logo Design: How does your branding or logo stack up?
After a few weeks Google announced the discontinuation the right-rail ads in AdWords search results, what else changed? When the news first came out, many Google AdWords advertisers were preparing for the worst. Would cost per click rise? Would... Keep Reading: AdWords Two Months After Google Drops Right-Hand-Side Ads
Better later than never right? Here is a quick recap of notes from WooCommerce Conference 2016 Day 2 the afternoon sessions. Lots of great tidbits of information here, take a quick scan through we are sure you will walk away with at least a few a ha... Keep Reading: WooCommerce Conference Day Two Afternoon Recap
Ready for WooCommerce Conference Day Two! Day two got off to a slow start for Matt because he forgot his conference badge at the hotel. He ended up getting some extra exercise before making it over to the WooCommerce Conference morning session block.... Keep Reading: WooCommerce Conference 2016 Morning Recap Day Two
Some Thoughts and Insights from the Early Afternoon WooCommerce Conference Sessions Day One. The early afternoon 2016 WooCommerce Conference sessions featured great common sense ideas and reminders from a few different presenters. I’ve gathered... Keep Reading: WooCommerce Conference 2016 Day One Afternoon Recap
We Made It to Austin and the 2016 WooCommerce Conference! The opening WooCommerce Conference keynote with Matt Mullenweg was very interesting. Here are some key points and stats from his talk on the state of Woo and WordPress: 1 in 4 websites now run... Keep Reading: WooCommerce Conference 2016 Day One Morning Recap
Big news at FirstTracks Marketing. We are very excited to announce we are now a Silver Level WooExpert. We are now certified WooThemes and WooCommerce development experts! As of this writing there are only 15 companies in the entire world approved... Keep Reading: FirstTracks Marketing Is Now an Official WooCommerce Expert
Google is changing the rules again When you are the elephant of the search world you get to make the rules. Google is obviously that elephant. They released a new mobile ranking algorithm on April 21. Though some are referring to this as Mobilegeddon... Keep Reading: Is Your Site Mobile Friendly?
At FirstTracks our goal is to make our clients lives easier so they can focus on the most important parts of their business. Recently, our client, Curly Girl Design, was spending too much time keeping track of potential clients and where they were in... Keep Reading: Manage Your Prospects Smarter Using Streak CRM with MailChimp & Gmail
Really That Important? Is having your website responsive for mobile devices really that important? Or is it just a nice-to-have bone-throwing exercise for your customers? While sitting by the fire this past weekend with a millennial professional,... Keep Reading: Going Mobile, Make it Easy for Your Customers to Connect with You