Every year during this annual marketing summit, Google broadcasts new and innovative ways for enhancing the company’s platforms. In 2019, the biggest struggle seems to be how to serve effective ads in an already advertising-heavy digital market. Ads... Keep Reading: Big Changes Coming to Google Ads
Check out the new WordPress websites recently launched by FirstTracks Marketing It’s been a busy first four months of 2019 here at FirstTracks Marketing. The team has been CRUSHING sales goals for our e-commerce clients (check out Annalee... Keep Reading: New WordPress Website Launches!
Certified Marketing Automation Experts! SharpSpring is a CRM / marketing automation platform that allows our clients to automate emails, engage with prospective customers more personally, drive lead generation and ultimately increase sales. The team... Keep Reading: New England’s Only SharpSpring Gold Partner Certified Agency!
Meeting WooCommerce experts from all over the world! This past February, because there was no WooCommerce conference, Jonathan Martin from CoolBlue Web decided to pull together other official WooExperts from around the world for a WooCommerce... Keep Reading: WooCommerce Agency Mastermind Conference 2019
Our team is amazing 2019 is off to an exciting start for the crew here at FirstTracks Marketing. We’ve charged into the new year with bigger growth goals than ever for our eCommerce and lead generation clients. We also have several new website... Keep Reading: 2019 is off to an amazing start for our team and our clients!
2018 was quite a year for the crew at FirstTracks Marketing! As we head into our 10th year of operation in 2019, we wanted to share a quick recap of some important moments as well as a preview of what’s to come for our team and our clients in 2019. Keep Reading: Quick 2018 Year in Review
Quick eCommerce 2018 Facts & Trends Thanksgiving Day was the fastest growing online sale day of the year with a 28% growth. Largest Black Friday online sales in retail history with $6.22 billion in sales (23% up since last year). Biggest issue... Keep Reading: Black Friday & Cyber Monday Gobble Up Holiday Sales
Voice-prompted searches continue to gain ground with the internet. Ever since voice- activated assistants such as Siri, Cortana, and Alexa came to be, searches performed by voice commands have surged. By 2020, it’s projected that voice search will... Keep Reading: Voice Search: The Next Wave of SEO
This September the FirstTracks Marketing Team attended INBOUND 2018, an enormous annual marketing summit designed to inspire and educated hundred of thousands who are passionate about marketing, selling and delighting consumers. Keep Reading: Our Top Takeaways from INBOUND 2018
Top 10 INBOUND 2018 Day 1 Thoughts & Takeaways: Day 1 at INBOUND 2018 was a whirlwind of information. The day started with a long traffic filled drive into Boston, but I managed to find my way, get a parking spot and not miss any of my sessions... Keep Reading: INBOUND 2018 Top 10 Takeaways from Day 1
What Makes Marketing Certifications Standout? It seems like every software or platform today has its own certification or “degree” for its users to earn. But what does it mean for marketing companies that boast these certifications as credentials?... Keep Reading: Marketing Certifications: Sorting through the “fluff”
Looking for opportunities to attract more online business? Google Shopping (formerly known as product listing ads) has become an increasingly popular paid channel to entice shoppers. Text ads once dominated the paid search space, but now marketers... Keep Reading: Start Investing in Google Shopping