SEMRush Search Engine Optimization Intelligence

SEMRush at FirstTracks Marketing

What is SEMRush?

SEMRush is a robust SEO (Search Engine Optimization) and Content Marketing platform with a variety of tools to help you improve your search engine page ranking and maintain your website’s health.

SEMRush Platform Features

SEO is the lifeblood of eCommerce. It influences how high and how often your website will rank in search results, and this is the #1 factor in driving traffic. The higher you rank – and the more SEO-optimized web content you have – the greater advantage you will have over your competitors. SEMRush features several powerful SEO tools in one convenient package, including:

Why do we use SEMRush?

Why do we use SEMRush?

We believe SEMRush is the industry’s leading SEO-optimization tool based on its versatility and the detailed information it provides.

WIth a single subscription, you can monitor your website’s health; research keywords and content ideas; and analyze how you stack up against your competitors. All of this information is accessible at the click of a button – or even in real time. Our team of expert marketers know how to leverage these insights into producing specific, targeted content recommendations to improve your search rankings.

SEMRush Dashboard

SEMRush Business Benefits

If you are trying to find a product or a service, what’s the first thing you do? You open up your search engine, type it in and click on one of the first results. The vast majority of people do not scroll to the bottom page, let alone click to the next one. That’s why optimizing your site for search engines is so important.

SEO can seem mysterious, but there are proven techniques for improving your rank performance. Search engines give more preference to sites that offer plenty of authoritative content, and this is a huge opportunity for brands to stand out from their competitors. By using SEMRush to discover new keywords and content ideas, we can help you produce blogs that are designed to improve your site ranking and capture new traffic. SEMRush will also help us make sure all the i’s are dotted and t’s are crossed in the backend of your site. Items like tags, alt-text and meta descriptions are easy to miss, but SEMRush will dig deep into your site to make sure it is as healthy as it can be.

By incorporating SEMRush into your digital marketing strategy, you can be sure you are using the most cutting-edge technology to maximize your search engine performance and keep a leading position in your field.


How long have you been working with SEMRush?

SEMRush has been part of FirstTracks Marketing’s tech stack for over three years now. This has become a staple component of our partner programs. Keeping both our teams focused on what is most important and provides the most value for the time invested has helped us deliver excellent results across the board.

How is this better than normal analytics?

Standard analytics platforms on their own really only focus on the raw data and report on how it’s being accessed. SEMRush goes far beyond that and actually breaks down the contents of your website. Finding and suggesting what content needs to be improved and how to improve it is intelligence that neither Google Analytics or Google Search Console offers separate or together. This makes prioritizing your SEO efforts easier and more successful because you are working on what needs attention and what will provide you the biggest bang for your buck.

What accounts do I need to make SEMRush work?

Ideally you will have Google Analytics and Google Search Console setup and able to connect with our team so we can make the proper connections to SEMRush. It’s also good if you have them to also connect up your Google Ads and any social media accounts to help with keyword research and brand monitoring and back linking strategies.

How much does SEMRush cost?

If you wanted to buy an account for yourself and set it up on your own that would run you at minimum $99/mo. We don’t find this to typically be the case as the setup on these profiles can be pretty time consuming and complicated. We more commonly have companies sign up for one of our partner programs which includes the setup of your own SEMRush profile and monthly reviews and guidance of how best to use the information being collected and evaluated.