Ever wonder why some emails magically land in inboxes while others disappear into the void? If your website sends emails, whether it’s for contact forms, order confirmations, or newsletters, you need to make sure they actually get delivered.
The challenge? Many websites still rely on older, built-in methods to send emails. While it used to get the job done, today’s email providers have much stricter security standards. Without proper authentication, these messages are more likely to be flagged as spam or blocked entirely, which means important emails might never make it to your audience.
That’s where email-sending services come in. They make sure your emails are sent the right way: quickly, securely, and straight to inboxes. Read on to find out why using a dedicated email-sending provider is a must for any website that takes email seriously
What is a Dedicated Email-Sending Provider?
A dedicated email-sending provider is a service that makes sure your website’s emails actually get through. WordPress’s built-in PHP mail() can send emails, but it doesn’t have all the fancy features needed to make sure your messages land in inboxes—especially those high-security ones.
Dedicated providers add important security checks like SPF, DKIM, and DMARC to verify your emails are the real deal. They also use special, dedicated IPs, which helps avoid being flagged as spam. These extra steps mean your emails are more likely to get past strict filters and reach their destination rather than getting lost in the void.
Some of the most trusted and user-friendly providers out there are Postmark, SendGrid, and Mailgun. Each offers reliable tools, solid support, and free tiers that make them great options for both beginners and growing businesses.
Say Goodbye to the Dreaded Spam Folder
Using a dedicated email-sending provider doesn’t just keep your emails secure; it also makes sure they actually get delivered. Shared email servers often lead to emails landing in spam because multiple websites are using the same infrastructure, and one bad apple can spoil the bunch.
With a dedicated provider, you get more control over your email security, including a dedicated IP address and custom email authentication. This ensures your emails have a clean reputation, are properly verified, and aren’t mistaken for spam or spoofed messages. It builds trust with your audience and helps your emails pass through even the strictest inbox filters.
In addition to security and deliverability, dedicated providers also improve performance and reliability. They’re built to handle high volumes of emails without slowing down, meaning your messages get sent faster and with fewer issues. Their infrastructure is more robust, so you can count on fewer delays, higher uptime, and greater consistency in getting your emails where they need to go.
Cost Considerations & Why It’s Worth It
At first glance, using a dedicated email-sending service might sound like an extra expense, but for many websites, it’s actually free to start. Most providers offer a generous free tier (often up to 100 emails a day), which is perfect for small businesses, blogs, and contact forms that don’t send high volumes of emails.
Compared to using your web host’s built-in email system, dedicated providers offer way more value in terms of security, reliability, and deliverability. Over time, that means fewer lost emails, better communication with your audience, and a more professional, trustworthy brand image.
Plus, by avoiding issues like spam blacklisting, missed leads, or even potential security risks from spoofed emails, you’re saving yourself from costly problems down the line. In short, the return on investment is well worth it, especially when you’re getting started for free.
Case in Point – Pesky Corporate Email Systems
After launching their new website, Antech™, a leading veterinary services company, ran into a critical issue: important form submissions weren’t reaching their intended team members. Due to strict security protocols in their corporate email system, messages sent through the website were being blocked or filtered out before they could reach the inbox.
To solve the problem, we recommended integrating a dedicated email-sending provider. Once this was in place, email deliverability significantly improved. Submissions started arriving reliably, and the team could finally receive customer inquiries without delays or missing information. What had been a major bottleneck is now a smooth, secure communication channel.
Signed, Sealed, Delivered
Reliable email delivery is too important to leave to chance. Using a dedicated email-sending provider ensures your messages are secure, trusted, and actually make it to the inbox.
If your website sends contact form submissions, order confirmations, or any important updates, it’s worth taking a moment to assess your setup. For many businesses, upgrading to a dedicated email-sending service is a simple, affordable step that can make a big difference in reliability and deliverability.
Need Help?
If you’re having issues with people receiving emails being sent from your website, our experienced development team here at FirstTracks Marketing can help fix that. Reach out to us today by calling 603-924-1978 or fill out our short online form and we can help you figure out the best solution to get this resolved for you.
