4 Quick Tips and Must Have Tools For New CMS Users

4 Quick Tips for Getting Started Working with your new CMSMy job here at FirstTracks Marketing presents me with the opportunity to build WordPress and Joomla CMS websites for many diverse clients in industries such as Education, Assisted Living, Health Care, High Tech, and many more. But want to know the one thing that is the same with almost all of these websites and clients? The lack of resource planning and understanding of what it will take to work with their new, easy to use Content Management System (CMS). Based on my experience developing, designing and training so many different users in Joomla and WordPress there are a few things that a new user will need to know in order to make the CMS experience successful and fun. Continue reading “4 Quick Tips and Must Have Tools For New CMS Users”

How Joomla is Improving Nashua Community College’s Website

How Nashua Community College's Website Traffic has Improved with JoomlaBack in July 2010 we launched a brand new website for Nashua Community College using Joomla. Now that the site has been live for a few months I thought it would be interesting to take a quick peek at some basic traffic metrics from the last three months (August – October), them compare 2010 to 2009 to see how our work has been performing for them in these first few months of operation. Continue reading “How Joomla is Improving Nashua Community College’s Website”

Integrating Assisted Living Facility Member Information with Your Website

Assisted Living Association Website Database DesignI have built a number of Assisted Living & Association Management websites using the Open Source Content Management System Joomla.  In any of these projects I have yet to come across a potential client/organization that is integrating their data online in an efficient and effective manner. I know it sounds a little scary technically, but at the end of the day it’s all about keeping your members happy and making your day-to-day management tasks more efficient and less cumbersome. Continue reading “Integrating Assisted Living Facility Member Information with Your Website”

Website suffering visibility decay?

Website Visibility DecayGoing to the dentist is NOT one of my favorite things to do. Today was my scheduled 6 month check up and as I sat in the chair this got me thinking about many of the companies regularly see online that tend to handle their website content and optimization efforts the same way they treat 6 month check ups at the dentist. Continue reading “Website suffering visibility decay?”

Website Development Services

Get more out of your online real estate!

FirstTracks Marketing Group can provide your business with any level of website design and integration. Our focus is always on your business first and foremost and creating an online space that accurately represents your product and services and makes it easy for you and your target audience to find you, interact with you, and most importantly do more business with you more often! We offer you streamlined solutions that empower you to take control of your online content!

Custom Website Design

FirstTracks Marketing group can help you build the website you have been dreaming of. Our skilled staff of experienced website designers and coders can create you a website design that meets all of your branding and identity needs.

Content Management Systems Implementation

Want to take complete control over your website content? FirstTracks Marketing Group specializes in the customization and implementation of dynamic open source content management systems. Our platforms of preference are Joomla!, Drupal, and WordPress, each platform has unique properties that lend themselves well to different situations depending on your specific needs. We will work with you to determine which platform would best suit your online marketing and publishing needs and then customize the application for you and then train you on how to use it and manage your website on an ongoing basis.

Database Design and Development

Creating platforms that work smarter not harder for your business. Our content and information organization specialist will work with you to help you determine what the best way to organize and manage your information is for your new website. Closely integrating a database in with your content management system is critical to the proper streamlining of your day to day updating and management of your website. Our goal is simple, create a format and organization that allows you to spend more time creating and sharing content about your business online, not designing or programming it!

eCommerce Integration

Need to sell your products online? We can help you with that as well. We have extensive experience in dealing with encrypted SSL website connections and implementing many different types of payment gateways. Including Authorize.net, Paypal, GoogleCheckout, and even component modules for our content management systems such as VirtueMart for Joomla. No matter what it is your selling online we can develop a solution that will not only sell and process your payments but can also be integrated with your central inventory system for easy payment tracking and reconciliation.

Detailed Tracking and Analysis

Helping you to learn more about what’s happening with your online messaging. All of our websites are built to use Google Analytics tracking system (or the tracking system of your choosing). This dynamic package will allow you to do the following all for FREE!

  • Detailed visitor data
  • Keywords
  • Detailed page browsing patterns
  • Detailed conversion values

Search Engine Optimization

Creating code that works better with all the major search engines.