New WordPress Website Launches!

05.10.201905.10.2019 by Matt Nelson

Check out the new WordPress websites recently launched by FirstTracks Marketing

It’s been a busy first four months of 2019 here at FirstTracks Marketing. The team has been CRUSHING sales goals for our e-commerce clients (check out Annalee Dolls, up 30% in sales YOY to date) and launching some brand new websites, with more coming up soon. As with all of our websites, these projects were designed and built mobile first and with peak speed and deliverability performance in mind. It’s been exciting helping these organizations transform their online real estate into something they are proud of and enjoy working with.

Home Health Foundation

The new Home Health Foundation WordPress website was completely rebuilt from the ground up using our custom framework based on Underscores. Home Health’s previous site was a large collection of very short pages with little content. This made the site difficult to navigate because of how many clicks you had to make to access information. We worked closely with key staff members throughout the organization to determine the best ways to reorganize and simplify the content of the site. The new website is much more streamlined from a navigation standpoint. We also developed many flexible layout components that make it easy for the staff to edit and manage the site content. These components also will allow the staff to expand the site with new information by mixing and matching various modular layout parts built into the design. The new site tools are all point and click / drag and drop. Quick and easy to learn and use.

Cargill Construction

The new Cargill Construction WordPress website also was completely rebuilt using our custom framework based on Underscores. Cargill Construction wanted a brand new elevated online presence that would showcase all its amazing home design work. Cargill’s old site wasn’t a good platform for sharing all the stories and samples of the caliber of homes that the company has been building during its 47 years in business. The new WordPress website features custom post types that allows Cargill to build out detailed home projects and showcase more detailed individual home features that focus on certain spectacular features of homes. We set up the website to dynamically relate the two core components together. For example, if you see a fireplace or deck you really like, you can see the entire home it came from and vice versa. The new site does an impressive job of showcasing the gorgeous high-end homes that Cargill creates.

Disability Rights Center Desktop Homepage Sample

Disability Rights Center NH

The Disability Rights Center NH partnered with FirstTracks Marketing to completely rebuild its website using WordPress. The center needed to take control of its online space. Its previous website didn’t allow staff to easily publish or manage anything. FirstTracks designed and built a new WordPress site for editing content with ease and flexibility. We also added extra accessibility touches to ensure that the center’s client base would be able to get the most out of the new website. Plus we built a whole new online donation system using WP Give. Then we integrated its email marketing communications with those systems using a new MailChimp account. Now the center’s staff can easily post and mange all of its online content, take donations online, manage all donor data, and sync all of that activity with its email marketing platform for future fundraising efforts.

Is your business in need of a new website?

Is your website hard to work with? Do you find it a chore to post simple updates and build beautiful page layouts? Does your site break every time you update your website? Do you get enough leads and sales from your website? If the answer is “no” to any of the above questions, we should talk. The FirstTracks team can help you properly evaluate where you are currently at and help you put together a plan to help you reach your goals.

Give us a call today at 603-924-1978, chat us, or fill out our short online form and we will get back to you quickly to set up an appointment. Let’s discuss how we can help you take your website to the next level.

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