Customer Service, Find the Emotion.

Customer Service - Find the EmotionThe Temkin Group just published its list of top customer service companies based on a Functional, Accessible and Emotional criteria. Amazon came out on top and interestingly Apple came out 79th! The industry is a buzzin with comments. How can a company that hardly ever creates a live body/voice contact experience be numero uno? Don’t we all associate great customer service with live human interaction? One post I read asked “Where’s the emotion in Amazon? You don’t even speak to anyone”.

So does Amazon deserve their head of the class ranking. Yes, Yes and Yes again. Easy to spot the function win. I search, I find, I order, it arrives. No one does this better. Accessible? I can order thousands of things from virtually anywhere on the planet and have it delivered. Accessible? Yup. Now for the Emotion or the meaningful.

What’s meaningful?

  • Living up to expectations.
  • Saving me the most valuable….Time
  • Value…I FEEL I’m getting a fair price
  • Meaningful suggestions of related products
  • It just plain works.

It is an emotional high when someone really gets it right. And I’m going to tell someone about it!

At our company we search for the emotional. Give us a call 603-924-1978 or contact us. We can help you find yours.

Let's Join Forces!

Have a project you would like to discuss? We’re ready when you are.

Get In Touch


Say Hi! We're Friendly

Have a project to discuss? Reach out. We’d love to talk.

  • This field is for validation purposes and should be left unchanged.

Inspiration & Ideas

Eight critical business questions about you

8 Critical Questions About Our Business and Yours

Below are 8 questions that were posted almost 10 years ago by Seth Godin, one of my favorite marketing authors. I had originally answered these questions back in early 2010 in a blog post and thought it would be interesting to do it again 10 years... Keep Reading: 8 Critical Questions About Our Business and Yours

eCommerce Website Launches

More E-commerce Websites Launched!

FirstTracks launches three new WordPress / WooCommerce e-commerce websites! It’s been a busy year here at FirstTracks Marketing! As we get ready to hunker down and kill it for our e-commerce clients this holiday season, I wanted to share some... Keep Reading: More E-commerce Websites Launched!

Our Certifications

Verified WooExpert
Bing Partner
FirstTracks Marketing is New England's First SharpSpring Gold Certified Partner
WP Engine Advanced Agency Partner
FirstTracks Marketing is a Call Rail Agency Partner