Assisted Living, A State of Denial?

The first baby boomer is turning 65 this year! This is a group (80 million strong) that has lived and flourished in one of the most prosperous periods in US history. Technology advances continue to stagger our imaginations. But.....and there is... Keep Reading: Assisted Living, A State of Denial?

How Twitter Can Work for Assisted Living Facilities

The Twitter network is massive and millions of people use it every day to do research, get answers, connect with friends and monitor information. Here is a practical example of how I used Twitter for customer service. And how you could be using it to... Keep Reading: How Twitter Can Work for Assisted Living Facilities

In House Hospital Posters, What’s the Plan?

Ever been to a busy hospital lobby or department waiting area? We all have, and what are we seeing when we’re there? Many times it’s not something that’s related to why we’re there. The latest local photographer exhibit or... Keep Reading: In House Hospital Posters, What’s the Plan?

At an Assisted Living Facility, Who’s Your Customer?

For assisted living facilities the selling process is complex, to say the least. The business of an assisted living facility is simple on one hand; keep the beds full, watch expenses and provide excellent service(s). But oh the selling process.... Keep Reading: At an Assisted Living Facility, Who’s Your Customer?

Grow Your Hospital’s Business with a Seminar Series

Unlike years ago, today’s healthcare consumers are much more savvy and are playing an increasingly active role in the selection of their healthcare providers, including specialists. Hospitals need to be proactive in relationship building with their... Keep Reading: Grow Your Hospital’s Business with a Seminar Series

2Toms Sales Soar in First Two Months!

Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings.... Keep Reading: 2Toms Sales Soar in First Two Months!

Marketing Convergence?

Yesterday I (Matt Nelson) got a broadcast email that was warning me of the dangers of jumping in the deep end and becoming an “all-digital” agency. The warning was issued to remind me as a marketing professional that I should not ignore... Keep Reading: Marketing Convergence?

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Proud Certified MailChimp Agency Partner

Email is arguably the most effective marketing channel. It offers measurable results, personalization and targeting, and a high return on investment. How do you manage email campaigns? Keep Reading: Proud Certified MailChimp Agency Partner

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SharpSpring Comes To Boston!

FirstTracks headed to SharpSpring partners event FirstTracks is the first and, currently, only Gold level SharpSpring agency in New England, and we couldn’t pass up the chance to meet other marketers. If you aren’t familiar with SharpSpring, the... Keep Reading: SharpSpring Comes To Boston!

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