Marketing Automation PDF

Understanding The Language of Marketing Automation | A Free PDF

Download our free PDF for a thorough walk-through of modern automation terms, complete with explanations and examples. This guide will help you not only understand the components of marketing automation, but also will help you and your agency... Keep Reading: Understanding The Language of Marketing Automation | A Free PDF

Does Your Annual Report Deliver the Goods?

Annual reports have evolved over the years. FirstTracks has become an expert in this evolution. We just added another Lamplighter Gold Award for outstanding publication. Our recent Lamplighter Gold Award winner, titled Looking Forward with Enhanced... Keep Reading: Does Your Annual Report Deliver the Goods?

Google Adwords Certified

FirstTracks Just Added Google & Bing Adwords Certifications

The digital world is constantly changing. So, of course, our team is constantly working at staying up to date! We do everything we can to ensure we are on the cutting edge and able to provide clients with the best services possible. Philip Antonelli,... Keep Reading: FirstTracks Just Added Google & Bing Adwords Certifications

Newsletter

Is the Printed Newsletter Dead?

In the ever-expanding world of digital media, the printed paper can be seen as “old-school” and irrelevant. But is there a time and place for this old standby? Can there still be a case made for the printed word? In an article by Dale W. Hutchings,... Keep Reading: Is the Printed Newsletter Dead?

Please be Quiet

I like listening and that’s interesting coming from someone who also loves to talk. Still working on the listening thing and being in a profession (marketing & business strategy) that has more than it’s share of talkers, I can say we... Keep Reading: Please be Quiet

Brand Recognition: What’s Your Story?

“If anything, our brand is almost all about storytelling.” I came across this from Doug Wood, President of Tommy Bahama. A reputable company with good brand recognition. We’ve all heard of them and we know what they do. But why?... Keep Reading: Brand Recognition: What’s Your Story?

Added Pinterest to Your Website Yet?

Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even... Keep Reading: Added Pinterest to Your Website Yet?

Amazon: On Line Outta Line. Where is the Brand Plan Control?

Is this where the Brand Plan says we should be? Amazon is planning on going all brick and mortar on us in a west coast test market. I think an oh so overused word applies here, REALLY!? As a brand planner I’d like to think that someone at this... Keep Reading: Amazon: On Line Outta Line. Where is the Brand Plan Control?

Brand Plan Consultation

Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like... Keep Reading: Brand Plan Consultation

I’m NOT in Sales!

I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the "of's" of marketing in businesses today. The Of's being perceptions of /need of/cost of etc. and what they found was, drum roll please.... Keep Reading: I’m NOT in Sales!

Newsletters, They Still Work

In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck... Keep Reading: Newsletters, They Still Work

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Inspiration & Ideas

Google shopping advertising agency

Start Investing in Google Shopping

Looking for opportunities to attract more online business? Google Shopping (formerly known as product listing ads) has become an increasingly popular paid channel to entice shoppers. Text ads once dominated the paid search space, but now marketers... Keep Reading: Start Investing in Google Shopping

Updates Coming to Google Ads

Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads

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