We are surrounded by brand names and their accompanying logos and logo design. Some have been around for ages, some are relative newcomers to the world of brands. Your company name and logo help identify your business, organization, or product. Think... Keep Reading: Logo Design: How does your branding or logo stack up?
The iconic Italian car manufacturer Alfa Romeo is celebrating its 100th birthday this year. One hundred years for any company is quite an achievement but it got us thinking about the Alfa Romeo brand. A brand is a promise, pure and simple. Alfa Romeo... Keep Reading: A Graduate at 100
In my previous business life I lived in the world of manufacturing just as industries were moving to Asia. In my industry the manufacturing was first in the US, then Korea which had the right raw materials and labor costs, then in an instant it all... Keep Reading: Want to be the wet baby?
Is your online presence all about you? Though we are all fascinating creatures with a wealth of interests blah, blah, blah, the point is that yes, we are ALL interesting in one way or another but is that what people are looking for in their on-line... Keep Reading: Is it really all about you?
I’ve (Greg Connolly) been working with a client on their first big launch into the wacky world of mass merchant distribution. Shelf space & position, box or naked product, benefits, messaging, brand statement, color, size, hang tag or not... Keep Reading: Package Design, Keep it Simple
Your brand is a living, breathing entity. It gets hungry and needs consistent nourishment. When cutting back during tough economic times don’t forget that your brand still needs to be fed. Too often it’s “cut the marketing... Keep Reading: Hungry Brand?