Updates Coming to Google Ads

Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads

Marketing Automation PDF

Understanding The Language of Marketing Automation | A Free PDF

Download our free PDF for a thorough walk-through of modern automation terms, complete with explanations and examples. This guide will help you not only understand the components of marketing automation, but also will help you and your agency... Keep Reading: Understanding The Language of Marketing Automation | A Free PDF

Monitor Changes to your Marketing latform

SharpSpring Updates and Improvements

SharpSpring continues to evolve its automated marketing platform with significant updates and improvements. New GDPR-compliance tools and better functionality to Visual Workflow, Smart Mail, and social calendars are just the beginning. Don't miss out... Keep Reading: SharpSpring Updates and Improvements

Ask Why about Your Business

Asking the All-Important “Why” About Your Business

When the call comes to do potential work for a new client we start with “Why.” It’s not the only question but a good place to start. “Why” gets the business and those usually charged with communications to open up. We... Keep Reading: Asking the All-Important “Why” About Your Business

How to Make eCommerce Easy for Your Customers

So where's the EASY shopping now? It's online and it's booming. According to a recent Goldman Sach's report, eCommerce sales will grow in excess of 17 percent annually for the next three years. What's a business to do? Keep Reading: How to Make eCommerce Easy for Your Customers

Newsletter

Is the Printed Newsletter Dead?

In the ever-expanding world of digital media, the printed paper can be seen as “old-school” and irrelevant. But is there a time and place for this old standby? Can there still be a case made for the printed word? In an article by Dale W. Hutchings,... Keep Reading: Is the Printed Newsletter Dead?

Philip Antonelli and Sarah Kossayda

Look Who’s Joined the FirstTracks Marketing Team!

So what’s a NH interactive marketing agency to do when confronted with the juggernaut that is the 21st century? You go find the expert talent that you and your clients not only need, but require. I love surrounding myself with talented... Keep Reading: Look Who’s Joined the FirstTracks Marketing Team!

Where does your digital footprint go?

Where Does Your Digital Footprint Go?

I still run up against a deep misunderstanding of how the web can truly impact sales. I’m not talking about a graphically pleasing website or an easy check out system. I mean, how does one’s participation in digital marketing make the... Keep Reading: Where Does Your Digital Footprint Go?

Brand Strategy In Action

The most direct email headline ever… “Don’t Buy” and this was on Cyber Monday from a consumer products company in the height of the buying palooza frenzy that drives the US and world economies. What was Patagonia doing? Why... Keep Reading: Brand Strategy In Action

Bottom Line Results – Generating Leads & Performance Feedback That Matters

This past week I came across an article by Hubspot titled “Why I Fired My Marketing Agency” which turned out to be an interesting piece that details what you should NOT be looking for from your marketing agency. I think the quote from the... Keep Reading: Bottom Line Results – Generating Leads & Performance Feedback That Matters

Added Pinterest to Your Website Yet?

Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even... Keep Reading: Added Pinterest to Your Website Yet?

Brand Plan Consultation

Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like... Keep Reading: Brand Plan Consultation

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Inspiration & Ideas

Google shopping advertising agency

Start Investing in Google Shopping

Looking for opportunities to attract more online business? Google Shopping (formerly known as product listing ads) has become an increasingly popular paid channel to entice shoppers. Text ads once dominated the paid search space, but now marketers... Keep Reading: Start Investing in Google Shopping

Updates Coming to Google Ads

Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads

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