Annual reports have evolved over the years. FirstTracks has become an expert in this evolution. We just added another Lamplighter Gold Award for outstanding publication. Our recent Lamplighter Gold Award winner, titled Looking Forward with Enhanced... Keep Reading: Does Your Annual Report Deliver the Goods?
In the ever-expanding world of digital media, the printed paper can be seen as “old-school” and irrelevant. But is there a time and place for this old standby? Can there still be a case made for the printed word? In an article by Dale W. Hutchings,... Keep Reading: Is the Printed Newsletter Dead?
In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck... Keep Reading: Newsletters, They Still Work
Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a... Keep Reading: Building a better hospital website with WordPress CMS
I know you can operate, deliver a baby, administer chemo, take a picture of my brain, add pace to my heart and replace my knee but what about the rest of the story (thanks Paul Harvey). Does your community really have the full picture? If I'm a... Keep Reading: Hospitals, What Do You Do?
A hospital's view from the inside looking out can be very different than the community's view in. A hospital sees itself providing essential health services and so much more. Millions of $ in free care, free programs for seniors, teens, kids, moms... Keep Reading: Align Your Hospital Marketing Strategy
Ever been to a busy hospital lobby or department waiting area? We all have, and what are we seeing when we’re there? Many times it’s not something that’s related to why we’re there. The latest local photographer exhibit or... Keep Reading: In House Hospital Posters, What’s the Plan?
We work with quite a few health care organizations some of which are local hospitals in NH. One common theme I have noticed in my dealings with these hospitals is that they all are ignoring a massive wealth of information from the traffic their... Keep Reading: 3 Quick Tips: Start Learning More About Your Hospital Online
I take a keen interest in all aspects of marketing, especially health care marketing. I read an article in Strategic Health Care Communications that discussed the marketing, or lack thereof, of a major Chicago hospital. This particular hospital had... Keep Reading: What’s a Hospitals Reputation Worth?