I take a keen interest in all aspects of marketing, especially health care marketing. I read an article in Strategic Health Care Communications that discussed the marketing, or lack thereof, of a major Chicago hospital. This particular hospital had... Keep Reading: What’s a Hospitals Reputation Worth?
It’s no secret that Social Media is here and here to stay. Hospitals face unique challenges and risks when it comes to social media, mostly having to do with privacy control and potential HIPPA violations. Social media outlets are where a very... Keep Reading: Practical Social Media Marketing Ideas for Hospitals
Recently one of our long-time clients (Monadnock Community Hospital) contacted us about setting up an employee newsletter template for their health care organization. We advised MCH on the pros and cons of undertaking such a project, then called in... Keep Reading: Create Your Own Newsletters
If a picture tells a thousand words, how do you quantify a video presentation? FirstTracks Marketing Group was asked by Monadnock Healthy Teeth to Toes (a program developed at Monadnock Community Hospital in Peterborough, NH that educates children in... Keep Reading: New Hampshire Healthcare Video
How well are you reaching your target audiences online? Over one-half of all online moms are now using Facebook regularly. Mothers are a prime target for Assisted Living marketing efforts because they are the ones who are searching for the facility... Keep Reading: Social Media Marketing for Assisted Living Facilities