At FirstTracks our goal is to make our clients lives easier so they can focus on the most important parts of their business. Recently, our client, Curly Girl Design, was spending too much time keeping track of potential clients and where they were in... Keep Reading: Manage Your Prospects Smarter Using Streak CRM with MailChimp & Gmail
So where's the EASY shopping now? It's online and it's booming. According to a recent Goldman Sach's report, eCommerce sales will grow in excess of 17 percent annually for the next three years. What's a business to do? Keep Reading: How to Make eCommerce Easy for Your Customers
Ecommerce is serious business. It's complicated and stressful at times but it's also very exciting and interesting. The best thing you can do for yourself and your store is to have a great framework and system behind your products. That way you can... Keep Reading: Top 5 Must-Have Items to Launch Your E-commerce Website
Wow. What a day yesterday was. The first day of the first ever WooCommerce conference was overall an excellent experience. It was a long day, but I got to meet a lot of wonderful people. I definitely learned some new things as well as got some great... Keep Reading: Top 5 Takeaways from WooCommerce Conference Day 1
This is an exciting time, albeit a bit on the early side for my liking but hey we do what we have to do to get better at our craft! As I sit in the concourse at Manchester Regional Airport in Manchester NH at 4:30am waiting to board my plane I am... Keep Reading: On my way to the WooCommerce Conference in SanFrancisco
As FirstTracks Marketing continues to grow along with our diverse grouping of ecommerce clients I thought it would be fun this morning to take a step back and put some numbers to what we have accomplished with the platforms we have built for our... Keep Reading: FirstTracks Marketing WooCommerce Client Websites Are Crushing It!
You need website help, but who do you call? How do you know you’re speaking to the real deal? Lately, it seems like we’ve been doing a lot of WordPress janitorial work (cleaning up other developer’s messes!). Hiring a website... Keep Reading: 5 Keys to Knowing Your WordPress Website Developer Knows Their Stuff
This past August we were contacted by the Newton Massachusetts business, Curly Girl Designs. They were having some challenges with their current WordPress ecommerce solution powered by WP-Ecommerce and they were fed up with the poor performance and... Keep Reading: Making Ecommerce Sites Work Better With Woocommerce
I still run up against a deep misunderstanding of how the web can truly impact sales. I’m not talking about a graphically pleasing website or an easy check out system. I mean, how does one’s participation in digital marketing make the... Keep Reading: Where Does Your Digital Footprint Go?
Brute force attacks on WordPress websites are becoming very common these days. You may or may not have heard about these kinds of attacks, but if you have a WordPress website, you need to protect your site against them. Why? Because if you... Keep Reading: How To Protect Your WordPress Site from Brute Force Attacks
For every single website we create using WordPress we have a set suite of plugins that we always use. Since we started developing with WordPress over 3 years ago there have been lots of plugins that we tested and used in our site and our... Keep Reading: Top 10 Must Have WordPress Plugins You Can’t Live Without
Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like... Keep Reading: Brand Plan Consultation